# Scary Listening Promos BBC Radio Science Fiction Ad Scares You Into Listening By Vincent Salera | Published 2009-03-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/british-scarvertising-bbc-radio-ad-scares-you-into-listening References: [coloribus](http://www.coloribus.com/paedia/reels/2009/03/13/544662/) This great commercial for BBC Radio Science Fiction Season begins with a soft, soothing, elegant, British voice asking you how you would feel finding out that you were not alone in the universe and then throws you for a loop as soon as the elderly man turns into an alien. The special effects may not be award winning, but this ad is very clever with its [element of surprise](https://www.trendhunter.com/trends/ai-investment-fraud). The ad was created by [advertising agency](https://www.trendhunter.com/trends/a-moment-of-me-time) Agency Fallon London with creative direction by Richard Flintham, Sam Walker, Joe De Souza and Sam Walker. The copy was written by Joe de Souza. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 30% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Immersion Marketing:** Creating unexpected and surprising experiences for consumers in advertising campaigns. - **Interactive Advertising:** Using technology and special effects to engage and captivate audiences in advertising messages. - **Personalized Storytelling:** Tailoring advertising narratives to create emotional connections with individual consumers. ### Industries Being Reshaped - **Entertainment:** Leveraging surprise and creativity in advertising to attract and engage audiences in the entertainment industry. - **Advertising:** Incorporating immersive and interactive elements into ad campaigns to captivate viewers in the advertising industry. - **Content Creation:** Developing personalized and emotionally impactful stories to connect with audiences in the content creation industry. ## Related on Trend Hunter - [Calming Audio Escapes](https://www.trendhunter.com/trends/activation-at-kings-cross.md) - [History-Centric Advertisements](https://www.trendhunter.com/trends/royal-ontario-museum.md) - [Mystery-Style Holiday Ads](https://www.trendhunter.com/trends/sweet-suspicion.md) - [Charming Christmas Advertisements](https://www.trendhunter.com/trends/sainsburys-christmas-ad.md) - [Sci-Fi-Inspired Kitchenware Commercials](https://www.trendhunter.com/trends/hexclad.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Spoof Sci-Fi Beer Ads](https://www.trendhunter.com/trends/liquid-death-x-rebel-moon.md) - [Extraterrestrial Influencer Campaigns](https://www.trendhunter.com/trends/alien-acquisition.md) - [Spooky Street Ad Experiences](https://www.trendhunter.com/trends/fanta-halloween-projection.md)