# English Holiday Homage Tees The British Remains 2011 Summer Collection Pays Tribute to the UK By Matt Ho | Published 2011-07-13 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/british-remains-2011-summer-collection References: [hypebeast](http://hypebeast.com/2011/07/british-remains-2011-summer-collection/) & [britishremains](http://britishremains.co.uk/) If you're still looking for a couple of [tees for the summer season](https://www.trendhunter.com/trends/classic-tee), then you should check out the British Remains 2011 Summer Collection because you just might find something for your taste. The British Remains 2011 Summer Collection has a few shirts that are simple, but still stylish to wear. The concept behind the apparel is to interpret [iconic English holidays](https://www.trendhunter.com/trends/british-watersports-collegiate-prep) and to have them serve "as a romantic homage to the sea," according to [Hypebeast](https://www.trendhunter.com/trends/toto). The shirts released have a very minimalist design with small graphics and phrases such as "No Waving But Drowning" and "How Great Empires Fall" right across the chest area. It's not flashy, but then again, less is always more, isn't it? The British Remains 2011 Summer Collection may be hard to find as it's available through only select stockists. So keep a lookout when you're shopping! ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 23% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Minimalist Apparel:** Disruptive innovation opportunity: Create a line of minimalist clothing that features small graphics and phrases for a stylish yet simple look. - **Iconic Holiday Interpretation:** Disruptive innovation opportunity: Design apparel that interprets iconic holidays in a unique and creative way, offering a fresh take on holiday-themed clothing. - **Exclusive Stockists:** Disruptive innovation opportunity: Create a curated shopping experience by partnering with select stockists to offer limited edition or exclusive products. ### Where This Applies - **Fashion Retail:** Disruptive innovation opportunity: Develop an online platform that curates and sells minimalist apparel from various brands. - **Holiday-themed Clothing:** Disruptive innovation opportunity: Invent a line of holiday-themed clothing that goes beyond traditional prints and graphics, incorporating unique design elements. - **Exclusive Distribution:** Disruptive innovation opportunity: Establish a platform that connects brands with exclusive stockists, enhancing product visibility and creating a sense of exclusivity. ## Related on Trend Hunter - [UK Designer T-Shirt Collabs](https://www.trendhunter.com/trends/uniqlo-x-anya-hindmarch.md) - [Travel-Ready Summer Menswear](https://www.trendhunter.com/trends/tangerine-palisade.md) - [Eclectic Preppy Summer Apparel](https://www.trendhunter.com/trends/beams-plus-2.md) - [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md) - [seasonal spring wardrobes](https://www.trendhunter.com/trends/british-watersports-collegiate-prep.md) - [Quick-Drying Summer T-Shirts](https://www.trendhunter.com/trends/classic-tee.md) - [Punk History Apparel](https://www.trendhunter.com/trends/the-war-of-the-three-kingdoms.md) - [Progressive Golf Knitwear](https://www.trendhunter.com/trends/manors-1.md) - [80s Football-Inspired Collections](https://www.trendhunter.com/trends/the-team-dressers.md)