# Graphic Design for Tourism 'How Very Tokyo' Reflects Foreign Views on the City By Ines Freitas | Published 2009-02-04 | World Source: Trend Hunter, https://www.trendhunter.com/trends/british-designers-on-tokyo-how-very-tokyo-reflects-on-foreign-views-over-th References: [wallpaper](http://www.wallpaper.com/art/how-very-tokyo-project/3049) & [claska](http://www.claska.com/) CLASKA, a Tokyo hip designer hotel and art space, set up a project determined to re-think the relationship western visitors have with Japanese culture. The final goal is to create a guidebook for creative visitors, underlining the outsider’s view of the city. CLASKA invited fourteen well-known graphic designers from the U.K to conceive posters based on their experiences as foreign visitors in Tokyo. They were asked to present their personal interpretations of the city, using their trademark graphics. Some of the designers and studios were James Goggin, Daniel Eatock, Adam Hayes, Bibliotheque, OK-RM and Spin. This project is an important step in introducing UK graphic design in Tokyo. The exhibition was held in CLASKA, in December 2008. The book published by the hotel will be on sale in Japan and the UK. *Wallpaper* magazine wrote about “How very Tokyo” the following: ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 39% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What Makes This Trend Stand Out - **Cross-cultural Design:** Opportunity for graphic designers to explore and reinterpret foreign cultures through their design work. - **Collaborative Design:** Opportunity for hotels and art spaces to collaborate with graphic designers to create unique and engaging experiences for visitors. - **Localized Design Guides:** Opportunity to create guidebooks that capture the outsider's perspective and provide a fresh view on local cultures and destinations. ### Sectors Adopting This - **Hospitality:** Hotels can incorporate graphic design as a way to enhance the guest experience and differentiate themselves. - **Art and Design:** Art spaces and design studios can collaborate with graphic designers to create innovative exhibitions and projects. - **Publishing:** Opportunity for publishers to create guidebooks and publications that highlight the unique perspectives of foreign visitors in different cities. ## Related on Trend Hunter - [Pattern-Heavy Design Exhibitions](https://www.trendhunter.com/trends/what-are-you-looking-at.md) - [Tokyo-Inspired Contemporary Hotels](https://www.trendhunter.com/trends/trunkhotel-cat-street.md) - [Neon Illustation-Donned Buildings](https://www.trendhunter.com/trends/crafted-world-exhibition-1.md) - [Hybrid Culturally Inspired Hotels](https://www.trendhunter.com/trends/japanese-and-spanish-design.md) - [Illuminated Public Artful Toilets](https://www.trendhunter.com/trends/hiroo-east-park.md) - [Cultural Japa Pavilions](https://www.trendhunter.com/trends/japa-valley.md) - [Central Tokyo Penthouses](https://www.trendhunter.com/trends/bellustar-tokyo.md) - [City-Overlooking Tranquil Hotels](https://www.trendhunter.com/trends/bellustar.md) - [Mexican Designer Collaborative Exhibitions](https://www.trendhunter.com/trends/design-mixtape.md)