# Upscale Department Store Expansions A Popular British Department Store is Now Established in China By Mishal Omar | Published 2017-01-23 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/british-department-store References: [retail-week](https://www.retail-week.com/sectors/department-stores/in-pictures-inside-house-of-frasers-first-chinese-store/7017551.article) & [telegraph](http://www.telegraph.co.uk/business/2016/12/22/house-fraser-opens-first-store-china-delays-departures/) [House of Fraser](https://www.trendhunter.com/trends/house-of-dior-new-york) is a British department store that has expanded its reach with the opening of a [large new retail space](https://www.trendhunter.com/trends/contemporary-luxury) in Nanjing, China. The store is based just an hour outside of Shanghai, ensuring that it is in a central location that is likely to see a lot of foot traffic. Its exterior reveals a large curved building with ample windows that are covered with an image of a bow for the store's official opening. The purpose of expanding this British department store to Shanghai, China is to bring it to a new market in which it is likely to succeed. House of Fraser's Chinese department store location is likely to bring the brand more attention overseas. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 32% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **International Department Store Expansion:** Expanding department store brands to new markets, such as China, can increase global brand recognition and capture new customer segments. - **Localized Retail Experiences:** Creating retail spaces that cater to the specific preferences and shopping habits of local consumers can enhance customer engagement and drive sales. - **Centralized Retail Hubs:** Establishing department stores in highly populated and well-connected cities can attract a larger customer base and boost foot traffic. ### Where This Applies - **Retail:** Department store expansions present opportunities for existing and new retail players to tap into new markets and expand their customer base. - **Luxury Goods:** Upscale department store expansions offer luxury brands a chance to showcase their products in new markets and appeal to affluent consumers. - **Real Estate:** The growth in department store expansions creates opportunities in the real estate sector as developers seek prime locations for new retail spaces. ## Related on Trend Hunter - [Luxury Flagship Openings](https://www.trendhunter.com/trends/stone-island-expands.md) - [Luxury Department Store Takeovers](https://www.trendhunter.com/trends/burberry-and-harrods.md) - [Globally Expanding Fashion Brands](https://www.trendhunter.com/trends/scotch-soda.md) - [Minimally Designed Fashion Boutiques](https://www.trendhunter.com/trends/burberry-store.md) - [Luxury Flagship Redesigns](https://www.trendhunter.com/trends/luxury-flagship-redesign.md) - [Luxury Fashion House Expansions](https://www.trendhunter.com/trends/launch-on-nykaa.md) - [Retail Expansion Strategies](https://www.trendhunter.com/trends/uniqlo-new-toronto-location.md) - [Luxury Retail Expansions](https://www.trendhunter.com/trends/yorkdale-shopping-center.md) - [Luxe Concept Retail Spaces](https://www.trendhunter.com/trends/saint-laurent-rive-droite-1.md)