# Chess Piece Couture Tilda Swinton Turns a Futuristic Eye to Craig McDean in AnOther Magazine By Ayman | Published 2009-02-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/british-couture-tilda-swinton-craig-mcdean-another-magazine References: [fashiontography.blogspot](http://fashiontography.blogspot.com/2009/02/tilda-swinton-craig-mcdean-another.html) & [dazeddigital](http://www.dazeddigital.com/Fashion/article/1817/1/AnOther_Magazine_and_Selfridges_London) British actress Tilda Swinton covers the Spring/Summer 2009 issue of AnOther Magazine and stars in an [exquisite editorial](https://www.trendhunter.com/trends/eva-green) that celebrates the future of [British couture](https://www.trendhunter.com/trends/sujitha-shivajothi). Shot by photographer Craig McDean, Tilda’s unusual looks and introverted demeanor as a celebrity was the perfect match for such an editorial with dresses by Louise Goldin, Mark Fast, Craig Lawrence, Peter Pilotto, and Mary Katrantzou designed and made exclusively for this editorial. In addition to the regular cover featuring Tilda Swinton in a black Mark Fast dress, a very [special limited-run version](https://www.trendhunter.com/trends/galleria-handbag) with Tilda wearing a pink ribbon dress will be available exclusively at Selfridges Oxford Street during London Fashion Week. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 79% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Futuristic Couture:** Disruptive innovation opportunities include designing avant-garde, technology-infused clothing that pushes the boundaries of traditional fashion. - **Limited Edition Collaborations:** Disruptive innovation opportunities lie in creating exclusive, high-demand fashion collaborations with renowned designers and celebrities. - **Celebrity-driven Fashion:** Disruptive innovation opportunities exist in capitalizing on the influence of celebrities to promote and sell unique fashion collections. ### Sectors Adopting This - **Fashion Design:** Disruptive innovation opportunities include embracing futuristic concepts and materials to create cutting-edge couture. - **Retail:** Disruptive innovation opportunities can be found in partnering with designers and celebrities to offer limited edition fashion collections exclusively in select stores. - **Media and Entertainment:** Disruptive innovation opportunities lie in leveraging the power of celebrities to create fashion editorials and campaigns that generate buzz and drive sales. ## Related on Trend Hunter - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md) - [Genderless Outerwear Designs](https://www.trendhunter.com/trends/sujitha-shivajothi.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md)