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# Asparagus-Made Spirits
The Portobello Road Distillery British Asparagus Vodka is Additive-Free

By Michael Hemsworth | Published 2022-05-06 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/british-asparagus-vodka
References: [foodbev](https://www.foodbev.com/news/portobello-road-distillery-unveils-worlds-first-asparagus-vodka/) & [the-distillery.london](https://www.the-distillery.london)

![Asparagus-Made Spirits](https://cdn.trendhunterstatic.com/thumbs/477/british-asparagus-vodka.jpeg)

The [Portobello Road Distillery](https://www.trendhunter.com/trends/mince-pie-sloe-gin) British Asparagus Vodka is part of the brand's expanded vodka line that's positioned as the world's first vodka distilled with real asparagus. The limited-edition spirit is crafted with asparagus sourced from the Alley family on the Portwood Farm in Norfolk, which is then steeped in [British potato vodka](https://www.trendhunter.com/trends/diistil) for 24-hours before being bottled. The spirit is a [limited-edition offering with only 600 bottles](https://www.trendhunter.com/trends/upstate-vodka-black-oxford) arriving in the UK.

Co-Founder Jake Burger commented on the new Portobello Road Distillery British Asparagus Vodka saying, "When you give our British Asparagus Vodka a good old sniff, there’s no mistaking what it is – right away you’re hit with the unique aroma of asparagus, joined by a slight nuttiness. If we could imagine smell as a colour, it is distinctly green on the nose. When you take a sip, again, the flavour of asparagus arrives early and lingers long, with a surprising amount of sweetness.”

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 48% | Activity: 45% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Key Themes Behind This Trend

- **Asparagus-based Products:** Opportunity for creating unique and innovative products that utilize asparagus in new and interesting ways beyond traditional cuisine.
- **Limited-edition Spirits:** Limited edition spirits created with unique ingredients and flavors can be used to generate buzz and interest among consumers.
- **Small-batch Distillation:** The trend towards smaller-batch distillation provides an opportunity for experimentation with niche and unusual ingredients in spirits.

### Where This Applies

- **Food and Beverage:** Asparagus can be utilized in various ways in the food and beverage industry, from new asparagus-based products to innovative dishes and cocktails.
- **Alcoholic Beverages:** The creation of unique and innovative spirits, such as the Portobello Road Distillery British Asparagus Vodka, can generate interest in the alcoholic beverages industry.
- **Agriculture:** The use of unique and niche ingredients in spirits, such as asparagus, could drive demand for specific agricultural products and create new opportunities for growers.

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