# Liberated Airway Dress Codes British Airways Encourages Its Crew to Be Their Authentic Selves By Amy Duong | Published 2022-11-16 | World Source: Trend Hunter, https://www.trendhunter.com/trends/british-airways References: [designtaxi](https://designtaxi.com/news/421109/British-Airways-Diversifies-Dress-Code-For-Crew-To-Be-Most-Authentic-Selves/) & [theguardian](https://www.theguardian.com/business/2022/nov/10/british-airways-male-crew-piercings-makeup-gender?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI)  [British Airways](https://www.trendhunter.com/trends/collectible-amenity-kits) is liberating its own [crew uniform policy](https://www.trendhunter.com/trends/lufthansa-allegris-first-class-loungewear) with a new dress code that has no specific rules that are gender-specific. The crew are encouraged to be their most authentic selves and all employees including pilots and cabin crew are able to have piercings, wear makeup, and have 'man buns' if they so, please. However, the makeup and nail polish are to be kept in 'subtle shades' with no black or neon colors preferably. As a message to their staff, British Airways encourages that to "be bold, be proud, be yourself,” regardless of their ethnicity, culture, sexual identity, background, or gender identity. This invites an [inclusive work culture](https://www.trendhunter.com/trends/hidden-disabilities-sunflowers) and establishes an authentic place to work. Image Credit: Dmitrii Melnikov ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 2% | Activity: 2% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) ## Key Themes ### What's Driving This Trend - **Authentic Dress Codes:** Companies adopting dress codes that promote authenticity and inclusivity. - **Gender-neutral Uniforms:** Companies eliminating gender-specific uniform policies. - **Inclusive Company Culture:** Companies prioritizing the creation of an inclusive work culture. ### Who This Affects Most - **Aviation:** Aviation companies can create an inclusive work environment by adopting gender-neutral uniform policies and promoting authentic expression through dress codes. - **Retail:** Retail companies can follow suit in creating an inclusive work environment by revisiting dress codes and adopting gender-neutral uniform policies. - **Hospitality:** Hospitality companies can promote inclusivity and diversity by revisiting dress codes and creating an environment where employees are encouraged to be their authentic selves. ## Related on Trend Hunter - [Airline Policy Revisions](https://www.trendhunter.com/trends/spirit-airlines-bans.md) - [Airline Employee Nursing Kits](https://www.trendhunter.com/trends/nursing-cover.md) - [Edgy Cruelty-Free Cosmetics](https://www.trendhunter.com/trends/barry-m-beauty.md) - [Collectible Amenity Kits](https://www.trendhunter.com/trends/collectible-amenity-kits.md) - [Inclusive Assistance-First Airline Ads](https://www.trendhunter.com/trends/british-sign-language.md) - [Airline Merchandise Capsules](https://www.trendhunter.com/trends/virgin-atlantic-1.md) - [Interactive Recruitment Billboards](https://www.trendhunter.com/trends/recruitment-billboards.md) - [Airline Loyalty Program Revamps](https://www.trendhunter.com/trends/the-british-airways-club.md) - [Kids' Self-Expression Lifestyle Brands](https://www.trendhunter.com/trends/beme.md)