# Moving Observation Towers The British Airways i360 Tower is About to Open Its Doors to the Public By Erica Francis | Published 2016-07-21 | World Source: Trend Hunter, https://www.trendhunter.com/trends/british-airways-i360-tower References: [britishairwaysi360](http://britishairwaysi360.com) The [British Airways](https://www.trendhunter.com/trends/british-academy) i360 tower has finally been built and will soon be open to the public. Designed by the London Eye architects David Marks and Julia Barfiled, the structure is the world's [tallest moving observation tower](https://www.trendhunter.com/trends/transmutation-observatory). The husband and wife team described the tower as "a modern day [vertical pier](https://www.trendhunter.com/trends/big-hq) which invites visitors to 'walk on air' and gain a new perspective on the city." Guests will be able to enter the glass viewing pod and be taken up 450 feet to get an aerial view of Brighton, Hove, the south coast and the English Channel. At night the pod will be turned into the 'Nyetime Sky Bar' where patrons can dine and have drinks while taking flight. Considering the success of the London Eye and the novelty of the new British Airways i360 tower, the attraction is great for visitors, such as those attending Trend Hunter’s [London innovation conference](http://www.futurefestival.com/london). ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 30% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Why This Trend Is Growing - **Moving Observation Towers:** The trend of building and opening moving observation towers provides new and unique experiences for visitors. - **Vertical Piers:** The trend of creating vertical piers allows people to gain new perspectives and views of cities. - **Aerial Dining Experiences:** The trend of transforming observation pods into dining areas allows patrons to enjoy meals and drinks while taking flight. ### Industries Being Reshaped - **Tourism and Hospitality:** The tourism and hospitality industry can capitalize on the trend of moving observation towers by creating new attractions and experiences for visitors. - **Architecture and Design:** The architecture and design industry can explore the trend of vertical piers to create innovative and visually striking structures. - **Food and Beverage:** The food and beverage industry can take advantage of the trend of aerial dining experiences by offering unique dining opportunities in observation pods or other elevated locations. ## Related on Trend Hunter - [Thrill Ride-Topped Ultra-High Skyscrapers](https://www.trendhunter.com/trends/the-torch.md) - [Remote Viewing Pavilions](https://www.trendhunter.com/trends/telepresence-observation-pavilion.md) - [Revamped Observation Levels](https://www.trendhunter.com/trends/cn-tower-renovation.md) - [Birdwatching Control Towers](https://www.trendhunter.com/trends/nature-traffic-control-tower.md) - [Nature Hyperboloid Observation Towers](https://www.trendhunter.com/trends/observation-tower-krven.md) - [Accessible Space Travel Systems](https://www.trendhunter.com/trends/space-elevator-concept.md) - [Captivating Viewpoint-Integrated Exhibitions](https://www.trendhunter.com/trends/portlantis.md) - [Kinetic Interaction Pavilions](https://www.trendhunter.com/trends/transmutation-observatory.md) - [Container Observation Towers](https://www.trendhunter.com/trends/lookout-above-litomyl.md)