# Mile-High Gourmet Meals British Airlines Height Cuisine Takes Altitude into Account When Cooking By Sarah Moore | Published 2012-06-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/british-airlines-height-cuisine References: [coolhunting](http://www.coolhunting.com/travel/height-cuisine.php) & [facebook](http://www.facebook.com/britishairways/app_193848347313694) [British Airlines](https://www.trendhunter.com/trends/made-for-drink-british-airways) Height Cuisine is the newest advancement in flight food that will have frequent flyers thrilled to eat their [airline food](https://www.trendhunter.com/trends/masaki-hashimoto) -- rather than dreading it. The culinary program takes into account environmental factors that can impact flyers palettes and tastes and has designed a [food and drink menu](https://www.trendhunter.com/trends/premium-inflight-beverage) that is delicious and well-balanced while catering to the altered cravings of the passengers. Elements such as altitude, air pressure and humidity drastically impact one's senses and the dry, stale air found in airplane cabins can dehydrate passengers and alter their sense of taste and smell. The airline developed a food program that specifically combats these common symptoms and has included menu items that satisfy the altered desires of their guests when munching away during a long flight. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 28% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **In-flight Environmental Factors:** Using science to improve the dining experience for air travelers - **Specialty Airline Cuisine:** Custom-designed menus that cater to the unique needs of airline passengers - **Consumer-centric Dining:** Focusing on consumer preferences in the design of food and beverage programs ### Sectors Adopting This - **Airlines:** Improving the in-flight experience through innovative food and beverage programs - **Hospitality:** Designing menus for travelers that are well-balanced, nutritious, and satisfying - **Food and Beverage:** Incorporating scientific research into menu design to create a unique dining experience ## Related on Trend Hunter - [Elevated In-Flight Menus](https://www.trendhunter.com/trends/delta-airlines-1.md) - [Chef-Led In-Flight Dining Programs](https://www.trendhunter.com/trends/inflight-dining-program.md) - [Authentic UK Inflight Snacks](https://www.trendhunter.com/trends/made-for-drink-british-airways.md) - [Enhanced In-flight Dining](https://www.trendhunter.com/trends/torus-pak-flight-meals.md) - [Premium Economy Meal Options](https://www.trendhunter.com/trends/singapore-airlines-economy-meals.md) - [Collaborative Airline Dining Menus](https://www.trendhunter.com/trends/seasonal-dining-selections.md) - [European-Inspired In-Flight Menus](https://www.trendhunter.com/trends/european-destination.md) - [Savory In-Flight Pastries](https://www.trendhunter.com/trends/higgidy-and-british-airways.md) - [Fresh In-Flight Offerings](https://www.trendhunter.com/trends/fresh-meal-options.md)