# Surreal Airline Ads This British Ad Features a Strange Flower-Covered Person and a Giant Woman By Riley von Niessen | Published 2016-09-26 | World Source: Trend Hunter, https://www.trendhunter.com/trends/british-ad References: [adweek](http://www.adweek.com/adfreak/surreal-british-airline-commercial-takes-you-wild-trip-indeed-173542) & [easyjet](http://www.easyjet.com/en) [easyJet](https://www.trendhunter.com/trends/get-out-there), an airline that prides itself on its expansive [low-cost offerings](https://www.trendhunter.com/trends/seat-blocker), created a British ad that features an eccentric plot. To start off, a person covered from head to toe in flowers sprints in slow-motion across a tarmac, while a woman steps off an easyJet plane and onto a jet ski -- prompting her to fly into a new destination. She goes from a warehouse, to a cafe, to a circus and then a sandy beach, all within a manner of seconds -- speaking to the ease that comes from traveling with the airline. All of the sudden, she's shown to be a giant, relaxing atop a towel and next, a shrunken version of herself, who's hopping gleefully on a keyboard. The surrealism of the British ad continues, however in the end, she's back in her easyJet set. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 17% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What's Driving This Trend - **Eccentric Airline Ads:** Creating visually stunning and surreal ads that capture attention and evoke emotions can disrupt the traditional advertising industry. - **Emphasizing Ease of Travel:** Highlighting the convenience and speed of travel can disrupt the perception that flying is a hassle and attract more customers to the airline industry. - **Creative Storytelling in Advertising:** Using unconventional narratives and storytelling techniques can disrupt the advertising landscape and make brands stand out from competitors. ### Who This Affects Most - **Airline Industry:** Incorporating unconventional and visually striking advertising campaigns can disrupt the airline industry, attracting new and younger customers. - **Advertising Industry:** Exploring innovative and creative storytelling methods in advertisements can disrupt the advertising industry, capturing attention and engaging audiences. - **Travel and Tourism Industry:** Promoting the ease and convenience of travel through unique and engaging ads can disrupt the travel and tourism industry, attracting more travelers. ## Related on Trend Hunter - [Traveling Fine Art Campaigns](https://www.trendhunter.com/trends/get-out-there.md) - [Airline Highlight Advertisements](https://www.trendhunter.com/trends/spirit-airlines-more-fly.md) - [Branded Departure Boards](https://www.trendhunter.com/trends/bumble-airlines.md) - [Travel Lifestyle Brand Ads](https://www.trendhunter.com/trends/travel-changed-me.md) - [AI-Generated Kettle Ads](https://www.trendhunter.com/trends/a-moment-of-me-time.md) - [Interactive Recruitment Billboards](https://www.trendhunter.com/trends/recruitment-billboards.md) - [Meaningful Travel Reunion Ads](https://www.trendhunter.com/trends/must-be-love.md) - [Reimagined Artwork-Based Travel Campaigns](https://www.trendhunter.com/trends/the-art-of-travel.md) - [Vacation Rental Campaigns](https://www.trendhunter.com/trends/airbnb-1.md)