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# Refurnished Historic London Buildings
Wright and Wright Transforms the British Academy in London

By Amy Duong | Published 2024-09-13 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/british-academy
References: [dezeen](https://www.dezeen.com/2024/09/13/wright-and-wright-british-academy-headquarters-london/) & [wrightandwright](https://www.wrightandwright.co.uk/)

![Refurnished Historic London Buildings](https://cdn.trendhunterstatic.com/thumbs/545/british-academy.jpeg)

London design studio Wright and Wright has taken on the project of refurbishing the London headquarters of the British Academy in central London's 10-11 Carlton House Terrace. The studio celebrates the building's rich heritage while creating a more optimal space to host events, public talks, and exhibitions. The transformation is comprised of doubling the height on the lower floor to reflect the grand aesthetics of the rooms.

Partner at Wright and Wright, Stephen Smith shares with Dezeen, "In line with its strategic aims to open up and reach audiences beyond the research and academic community, we addressed the lower floors and arrival spaces of the organisation's headquarters to enable it to become a more accessible, welcoming and agile destination for events and public engagement."

Image Credit: Hufton and Crow

## Trend Insights (Trend Hunter)

- Score: 1.4/10
- Popularity: 9% | Activity: 6% | Freshness: 28%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign)

## Key Themes

### What Makes This Trend Stand Out

- **Heritage Building Modernization:** The fusion of historical preservation with contemporary utility creates new opportunities for adaptive reuse in urban centers.
- **Accessible Cultural Venues:** Transforming historic structures into accessible and engaging public spaces enhances community interaction and inclusivity.
- **Dual-purpose Event Spaces:** Repurposing buildings to serve both as cultural landmarks and dynamic event venues maximizes space utility and revenue potential.

### Sectors Adopting This

- **Architecture and Design:** Innovative approaches in refurbishing historic buildings are setting new standards for preserving heritage while enhancing functionality.
- **Event Management:** The conversion of iconic buildings into versatile event spaces is reshaping the landscape of event planning and venue selection.
- **Urban Development:** Integrating modern accessibility features into historic sites supports sustainable urban growth and community tourism.

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