# Beefy Fragrance Ads Piers Morgan is the New Face of Burger King Body Spray By Dirk Singer | Published 2009-06-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/britains-got-flame References: [thisisherd](http://www.thisisherd.com/2009/06/britains-got-flame.html) & [firemeetsdesire](http://www.firemeetsdesire.com) Burger King’s body spray, Flame, recently launched in the UK with none other than [Piers Morgan](https://www.trendhunter.com/trends/chelsea-piera-x-ample-hills-creamery) of ‘[Britain](https://www.trendhunter.com/trends/tango-mango)’s Got Talent’ leading the pack. The ad features a scantily clad Piers Morgan dripping in Flame, the men’s fragrance that has “the scent of seduction with a hint of fire-grilled beef.” The hilarious print ads feature Piers Morgan in nothing but a loin cloth covering his goodies. What could possibly go better with a night of Piers Morgan judging on ‘Britian’s Got Talent’ than the sweet sensual smell of beef juice? ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 29% | Activity: 88% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Celebrity Endorsements:** The use of celebrities to promote products such as body spray offers a disruptive innovation opportunity to increase brand visibility and appeal. - **Unconventional Fragrances:** The introduction of unexpected scents like fire-grilled beef in body spray presents a disruptive innovation opportunity for the fragrance industry to stand out and attract new customers. - **Humorous Advertising:** The use of humorous and unconventional ads, such as featuring a scantily clad Piers Morgan in Burger King's body spray campaign, presents a disruptive innovation opportunity to capture consumer attention and create memorable brand experiences. ### Industries Being Reshaped - **Celebrity Endorsements:** The use of celebrity endorsements in the fragrance industry offers a disruptive innovation opportunity to enhance brand image and drive sales. - **Fast Food:** The intersection of the fast food and personal care industries, demonstrated by Burger King's body spray, presents a disruptive innovation opportunity for fast food chains to expand their product offerings and diversify revenue streams. - **Print Advertising:** The use of unconventional and humorous print ads, like Burger King's body spray campaign featuring Piers Morgan, presents a disruptive innovation opportunity for the advertising industry to create engaging and memorable campaigns. ## Related on Trend Hunter - [Meaty Mouth-Watering Perfumes](https://www.trendhunter.com/trends/kfc-6.md) - [Charcoal Grilling-Inspired Scent Profiles](https://www.trendhunter.com/trends/charcoal-grilling.md) - [Plant-Based Cuisine QSR Campaigns](https://www.trendhunter.com/trends/burger-king-uk-campaign.md) - [Star-Studded Men's Fragrance Campaigns](https://www.trendhunter.com/trends/boss-bottled-beyond.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Employee Fragrance Campaigns](https://www.trendhunter.com/trends/lidl-fragrance-campaign.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Chef-Backed Premium Burgers](https://www.trendhunter.com/trends/wagyu-burger.md) - [Meat Sweat Campaigns](https://www.trendhunter.com/trends/meat-sweat-defense-kit-1.md)