# Clear Curvy Carafes This Brita Water Jug Concept Matches the Fluid Nature of its Contents By Amelia Roblin | Published 2011-11-04 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/brita-water-jug-concept References: [behance.net](http://www.behance.net/gallery/Brita-Water-Jug-Concept/951403) Most vessels are content to contain the delicious liquid within, as few strive to celebrate H2O's compelling qualities like this [Brita](https://www.trendhunter.com/trends/taste-over-everything) Water Jug concept does. The fluid form that it takes is utterly intriguing, leaving the observer to expect it to suddenly burst forth and puddle. Designer Daan Ballieu modeled this [complex pitcher](https://www.trendhunter.com/trends/koppel-pitcher) in Autodesk Inventor and Autodesk Alias which made it possible to create such complex curves. The carafe seems to push the limits of its center of balance so that it visually tips forward at a tantalizing and surprising angle. Proposed as a [transparent plastic container](https://www.trendhunter.com/trends/rare-beauty1), the Brita Water Jug concept affords a more intimate user experience, enhanced by the mere slight tilt necessary to pour the liquid into a glass. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 16% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Sculptural Carafes:** Designing carafes in unique, intriguing shapes to elevate the user experience. - **Intimate User Experience:** Creating products that prioritize user experience and connection to the product, such as carafes with unique angles and shapes. - **Complex Curved Design:** Exploring the use of complex modeling software to create intricate curved designs for everyday products. ### Sectors Adopting This - **Kitchenware:** Innovative designs can elevate kitchenware products to transform everyday tasks into memorable experiences, driving increased demand and user engagement. - **Home Decor:** Designing unique home decor items that not only look great but also serve functional purposes, like a statement-making water carafe. - **Product Design:** Incorporating design techniques typically used in higher-end and luxury products to create a more elevated and memorable product experience. ## Related on Trend Hunter - [Water-Purifying Water Jugs](https://www.trendhunter.com/trends/luvia.md) - [Sophisticated Drinking Vessels](https://www.trendhunter.com/trends/eau-carafe.md) - [Automatic Water Filter Pitchers](https://www.trendhunter.com/trends/automatic-water-filter.md) - [Avant-Garde Water Purifiers](https://www.trendhunter.com/trends/oasium-water-purifier.md) - [Blocky Water Purifier Concepts](https://www.trendhunter.com/trends/quming-delight.md) - [Avant-Garde Water Purifiers](https://www.trendhunter.com/trends/oasium.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Stealthy Water Purifier Concepts](https://www.trendhunter.com/trends/stonewell.md) - [Ceramic Waste Carafes](https://www.trendhunter.com/trends/sungai-carafe.md)