# Basketball-Inspired Water Ads The Brita Drink Amazing Campaign Stars Stephen Curry By Meghan Young | Published 2016-05-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/brita-drink-amazing References: [behance.net](https://www.behance.net/gallery/36129833/Steph-Curry-for-Brita-Drink-Amazing) & [behance.net](https://www.behance.net/timtadder) Stephen Curry, an American professional basketball player for the [Golden State Warriors](https://www.trendhunter.com/trends/little-beast-and-nba) for those of you living under a rock, stars in the [Brita](https://www.trendhunter.com/trends/taste-over-everything) Drink Amazing ad campaign. In it, he's portrayed as some sort of water-controlling superhero -- a dribbling water-controlling superhero. With basketball in hand, he fluidly moves from one frame of a still image into the next in order to show how to "make every drop amazing." Conceived and executed by creative directors Samantha Brown and Katelyn Berg with photography by Tim Tadder and digital art by Mike Campau, the Brita Drink Amazing ad campaign is pretty epic. It's not one that people see quite often, especially when it comes to [athlete endorsements](https://www.trendhunter.com/trends/adidas-you-got-this). ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 46% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Athlete-endorsed Advertising:** Using professional athletes to endorse products in creative and unexpected ways. - **Interactive Advertising:** Creating immersive ad campaigns that use technology and innovative design to engage consumers. - **Sustainability Messaging:** Incorporating environmental awareness into advertising and promoting sustainable practices. ### Where This Applies - **Sports Apparel:** Partnering with athletes to showcase products in unexpected and creative ways, highlighting their unique features. - **Technology:** Incorporating digital and interactive elements into advertising to create memorable, engaging experiences for consumers. - **Food and Beverage:** Highlighting the importance of sustainability and environmental responsibility in the production and consumption of food and beverage products. ## Related on Trend Hunter - [Athlete-Backed Social Good Campaigns](https://www.trendhunter.com/trends/lebron-james-and-lifewtr.md) - [Next-Gen Hydration Beverages](https://www.trendhunter.com/trends/plezi-hydration.md) - [Energetic Filtered Water Campaigns](https://www.trendhunter.com/trends/taste-over-everything.md) - [Basketball-Themed Beverage Campaigns](https://www.trendhunter.com/trends/athletic-brewing-company1.md) - [Kindness-Promoting Beverage Campaigns](https://www.trendhunter.com/trends/derrick-white.md) - [Redesigned Sports Drinks](https://www.trendhunter.com/trends/choose-better-campaign.md) - [Inspirational Athlete Campaigns](https://www.trendhunter.com/trends/it-takes-more-to-get-this-far.md) - [Iconic Sports Drink Campaigns](https://www.trendhunter.com/trends/gatorade-canada.md) - [Basketball Culture-Inspired Campaigns](https://www.trendhunter.com/trends/let-them-talk.md)