# Hashtag Beverage Promotions Lipton's and Instagram Pair Up for ‘Briskpic' By Renee Ramsarran | Published 2011-02-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/briskpic References: [psfk](http://www.psfk.com/2011/01/briskpic-lipton-teams-up-with-instagram-for-hashtag-based-promotion.html) Lipton’s Brisk iced tea and [Instagram](https://www.trendhunter.com/trends/emojiless), the mobile photo-sharing service, have partnered up to host the ‘Briskpic’ promotion. The campaign will lead up to the annual South by [Southwest Interactive](https://www.trendhunter.com/trends/getaways-by-southwest) in Texas next month, and ecourages Instagram users to caption their picture with the hashtag #briskpic and tweet it out. Lucky [Twitter](https://www.trendhunter.com/trends/mtn-dew-pitch-black-eclipse-edition) users will get their ‘Briskpic’ photo inscribed on one of the 4,000 limited edition iced tea cans to be handed out during the festival. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 3% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Mobile Photo-sharing:** Opportunity for companies to collaborate with mobile photo-sharing platforms to create interactive promotions. - **Hashtag Marketing:** Using hashtags on social media platforms to engage users and create brand awareness. - **Limited Edition Promotions:** Creating scarcity and exclusivity through limited edition products or services as part of promotional campaigns. ### Who This Affects Most - **Beverage:** Beverage companies can leverage mobile photo-sharing platforms to promote their products and engage with their target audience. - **Social Media:** Social media platforms can explore collaborations with brands to develop innovative hashtag marketing campaigns. - **Event Promotion:** Companies organizing events and festivals can incorporate limited edition promotions to generate buzz and reward attendees. ## Related on Trend Hunter - [Refreshing Summer-Inspired Iced Teas](https://www.trendhunter.com/trends/lipton-fusions.md) - [Brand-Boosting Social Media Contests](https://www.trendhunter.com/trends/iconic-agua.md) - [Tea Leaf Refreshment Branding](https://www.trendhunter.com/trends/lipton-ice-tea-branding.md) - [Co-Branded Omni-Channe Tea Campaigns](https://www.trendhunter.com/trends/nates-honey.md) - [Vibrant Citrus Iced Teas](https://www.trendhunter.com/trends/blood-orange-iced-tea.md) - [Cross-Generational Hard Tea Campaigns](https://www.trendhunter.com/trends/dont-retire-the-party.md) - [Refreshing Streetwear Collabs](https://www.trendhunter.com/trends/lipton-iced-tea-x-cruel-pancake.md) - [Co-Brandeed Promotional Campaigns](https://www.trendhunter.com/trends/flamin-hot-brands.md) - [Summer Soda Brand Campaigns](https://www.trendhunter.com/trends/turn-up-refreshment.md)