# Individually Packaged Pancake Snacks Brioche Pasquier Pancakes Have a 21-Day Shelf Life By Michael Hemsworth | Published 2021-03-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/brioche-pasquier References: [talkingretail](https://www.talkingretail.com/products-news/grocery/brioche-pasquier-adds-pancakes-to-portfolio-16-03-2021/) & [pasquier.fr](https://www.pasquier.fr) The [Brioche Pasquier Pancakes](https://www.trendhunter.com/trends/choc-chips-pancakes) are one of the latest offerings from the brand for the UK market that will provide shoppers with an easy way to incorporate the namesake breakfast into their lifestyle. The pancakes come in packs of eight [individually wrapped two-packs](https://www.trendhunter.com/trends/lata-pancakes) that are priced at between £1 and £1.75 each, and feature a shelf life of 21-days. This is achieved without the use of any preservatives, artificial colors or hydrogenated fats in the mix. Retail Sales Manager at Brioche Pasquier Charlotte Hulbert spoke on the new Brioche Pasquier Pancakes saying, "Pancakes make a delicious breakfast that is particularly popular with families. Parents love them because they are quick and easy to prepare, and children love them because they taste so good. They make a great base for breakfast or lunch dishes and can be successfully paired with [sweet or savoury toppings](https://www.trendhunter.com/trends/sweet-and-savory-crepes).” ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 17% | Activity: 49% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Individually Wrapped Snacks:** Opportunity for food brands to create convenient, on-the-go snack options that have a longer shelf life without the use of preservatives. - **Clean-label Products:** Manufacturers can market their products as being free from artificial colors, preservatives, and other additives to cater to the growing demand for cleaner and healthier food options. - **Breakfast Convenience Foods:** Opportunity for brands to offer quick and easy breakfast options that cater to busy lifestyles, particularly for families with children. ### Industries Being Reshaped - **Packaged Food:** Companies in the packaged food industry can explore creating individually packaged products with longer shelf life without the use of preservatives. - **Bakery:** Bakeries can consider expanding their product lines to include convenient, single-serve items that cater to busy consumers. - **Retail:** Retailers can stock up on easy breakfast options to cater to the growing demand for on-the-go convenience products. ## Related on Trend Hunter - [Ready-to-Eat Chocolate Pancakes](https://www.trendhunter.com/trends/choc-chips-pancakes.md) - [Ready-to-Eat Protein Pancakes](https://www.trendhunter.com/trends/mprotein-protein-pancakes.md) - [Ready-to-Eat Belgian Waffles](https://www.trendhunter.com/trends/st-pierre-belgian-waffle.md) - [Ready-Made Dairy-Free Pancakes](https://www.trendhunter.com/trends/oayeah-pancakes.md) - [Prepackaged Pancake Products](https://www.trendhunter.com/trends/rustlers-pancake-stack.md) - [Snacking-Friendly Protein Pancakes](https://www.trendhunter.com/trends/high-protein-pancakes.md) - [Heat-and-Eat Prepackaged Pancakes](https://www.trendhunter.com/trends/abracadebora-pancakes.md) - [Grab-and-Go Pancake Cups](https://www.trendhunter.com/trends/pancakes-go.md) - [Snackable Pancake Bites](https://www.trendhunter.com/trends/bite-sized-pancakes.md)