# Budget-Friendly HD Webcams Logitech Releases the 1080p 'Brio 100' in Three Unique Colorways By Kanesa D | Published 2023-09-20 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/brio-100 References: [betanews](https://betanews.com/2023/09/19/logitech-brio-100-affordable-1080p-webcam/) & [logitech](http://logitech.com)  [Logitech](https://www.trendhunter.com/trends/brio-300) is introducing its latest webcam, the 'Brio 100,' intended to be a more affordable version of its original Logitech Brio. The 'Brio 100' is a 1080p webcam with a built-in ring light that claims to light up brightness by 50 percent. It also comes with a software called Logi Options+, which enhances customization by allowing adjustments to brightness, saturation, tone, and more. The webcam comes in three distinct color options: Graphite, Off-White, and Rose. The assortment of colors enables users to harmonize their webcam with the ambiance of their workspace or infuse it with a personal touch of style. It also provides a [shutter for privacy purposes](https://www.trendhunter.com/trends/meet-2) once the camera is not in use. By opting for this webcam, users are not only investing in a high-quality device but also making a conscious choice to reduce their environmental footprint thanks to the device's carbon neutral certification. The 'Brio 100' is available on the Logitech website. Image Credit: Logitech ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 68% | Activity: 57% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### What Makes This Trend Stand Out - **Affordable HD Webcams:** Logitech introduces the 'Brio 100,' a more budget-friendly version of its original Logitech Brio webcam that offers 1080p resolution and a built-in ring light for improved brightness. - **Customizable Webcam Software:** Logitech's 'Brio 100' comes with Logi Options+ software, allowing users to customize brightness, saturation, tone, and other settings for an enhanced webcam experience. - **Colorful Webcam Options:** Logitech's 'Brio 100' webcam is available in Graphite, Off-White, and Rose color options, allowing users to match their webcam to their workspace or add a personal touch of style. ### Sectors Adopting This - **Technology:** The release of Logitech's affordable 'Brio 100' HD webcam creates opportunities for businesses in the technology industry to provide high-quality yet affordable video conferencing solutions. - **E-commerce:** The customizable features and color options of Logitech's 'Brio 100' webcam present opportunities for e-commerce businesses to offer personalized webcam products that cater to individual preferences and styles. - **Sustainability:** Logitech's carbon neutral certified 'Brio 100' webcam addresses the growing demand for sustainable technology products, providing opportunities for businesses in the sustainability industry to promote eco-friendly and high-performance devices. ## Related on Trend Hunter - [Affordable Business Webcams](https://www.trendhunter.com/trends/brio-300.md) - [Privacy Shutter Webcam Features](https://www.trendhunter.com/trends/mx-brio.md) - [Hybrid Worker-Focused Tech](https://www.trendhunter.com/trends/logitech-1.md) - [High-Fidelity Webcams](https://www.trendhunter.com/trends/insta360-link.md) - [Ambient Light Adjustment Webcams](https://www.trendhunter.com/trends/ankerwork-c310.md) - [4K Video Conference Webcams](https://www.trendhunter.com/trends/creative-live-cam-sync-4k.md) - [Gaming Ecosystem Webcams](https://www.trendhunter.com/trends/hyperx-vision-s.md) - [Boardroom-Ready Webcams](https://www.trendhunter.com/trends/creative-live-meet-4k-web-camera.md) - [Pro-Grade 4K Webcams](https://www.trendhunter.com/trends/razer-kiyo-pro-ultra.md)