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# Halloween Teeth Health Campaigns
Crest's New Products Help Protect Kid's Teeth this Halloween

By Grace Mahas | Published 2021-10-06 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/bringonthecandy
References: [crest](https://crest.com/en-us/oral-care-products/toothpaste/kids-cavity-protection-sparkle-fun-toothpaste)

As we approach Halloween, Crest is helping protect [children's teeth](https://www.trendhunter.com/trends/smile-school) with the launch of the #BringOnTheCandy Safes and [Crest toothpaste](https://www.trendhunter.com/trends/everlasting-gobstopper-toothpaste). The #BringOnTheCandy Safe allows children to keep their goodies safe from siblings (or even parents) so they can enjoy them later.

Each year the brand is committed to safeguarding teeth while adults and youngsters alike enjoy some well-deserved treats. “We know Halloween is all about the candy. And Crest gives parents peace of mind knowing that when their kids choose sweets, Crest has them covered,” said Carlos Quintero, P&G Vice President, Crest NA Senior Brand Director. “But [Halloween candy](https://www.trendhunter.com/trends/unreal-halloween-pack) needs protecting too. So we came up with the perfect solution for parents and kids to keep their teeth and candy safe this Halloween.”

The #BringOnTheCandy Safe giveaway runs until October 9th, 202, and is open to U.S. residents, 18 years and older. To enter the giveaway, parents can post what they love about Crest and why they want a #BringOnTheCandy Safe with the hashtag #BringOnTheCandy, #sweepstakes, and tagging @Crest.

Image Credit: Crest

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 44% | Activity: 42% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth)

## Key Themes

### What Makes This Trend Stand Out

- **Teeth-protecting Halloween Products:** Crest's #BringOnTheCandy Safe and toothpaste promote dental health during Halloween.
- **Contest-driven Marketing Campaigns:** Crest's #BringOnTheCandy giveaway engages parents through social media with contest-driven approach.
- **Holiday-themed Branding:** Crest's Halloween campaign adds a festive twist to oral care marketing.

### Sectors Adopting This

- **Oral Care:** Crest's products and campaign highlight innovations in oral care, promoting dental health in fun and creative ways.
- **Consumer Goods:** Crest's marketing and product launch strategy demonstrate potential for innovative branding initiatives in the consumer goods industry.
- **Social Media Marketing:** Crest's social media-based contest provides insights into contest-driven marketing strategies for engaging consumers.

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