# Jockey Brings Up The Rear Interactive Funky Undies By Trend Huntress | Published 2007-08-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bringing-up-the-rear-jockeys-interactive-funky-undies-website References: [stopsquirming](http://stopsquirming.com/) Online marketing has become so amusing. Jockey, the [underpants people](https://www.trendhunter.com/trends/backup-underwear), launched the website StopSquirming.com. The [interactive website](https://www.trendhunter.com/trends/grab-the-sweet) gives tips on how to undo those uncomfortable wedgies and allows people to upload videos of their own wedgie-removal techniques. Not only can you learn moves like the "lobster claw", you can file a grievance. [Send e-greetings to friends](https://www.trendhunter.com/trends/lola-mullenlowe) and loved ones who might need a subtle (or not so subtle) hint that they have stinky britches. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 34% | Activity: 41% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Interactive Underwear:** Opportunity to develop interactive underwear with features and technologies that provide comfort and solve common problems like wedgies. - **User-generated Content:** Opportunity to create platforms that encourage users to share and upload videos of their personal experiences and techniques in solving everyday problems. - **Humorous Marketing:** Opportunity to embrace humor as a marketing strategy by creating entertaining and engaging campaigns that resonate with customers. ### Where This Applies - **Apparel:** Apparel industry can explore incorporating interactive features and technologies into underwear designs to enhance comfort and functionality. - **Technology:** Technology industry can develop platforms and applications that facilitate user-generated content sharing in various fields, including problem-solving techniques. - **Marketing and Advertising:** Marketing and advertising industry can leverage humor as a strategy to create impactful and memorable campaigns that effectively reach and engage target audiences. ## Related on Trend Hunter - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Health Awareness Undergarments](https://www.trendhunter.com/trends/underaware.md) - [Dirty-Resembling Luxe Undergarments](https://www.trendhunter.com/trends/dirty-willy-underwear.md) - [Playful Language App Campaigns](https://www.trendhunter.com/trends/duolingo-4.md) - [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md) - [Cheeky Holiday Collections](https://www.trendhunter.com/trends/conversation-stoppers.md) - [Hilarious Backside Grooming Tools](https://www.trendhunter.com/trends/dude-wipes-2.md) - [Performance-Focused Undergarments](https://www.trendhunter.com/trends/hux.md) - [Comfortable Women's Liners](https://www.trendhunter.com/trends/legging-liners.md)