# Summer Nail Polish Collections Essie Rolled Out 'Bring the Beat' for Summer 2024 By Colin Smith | Published 2024-07-29 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/bring-the-beat References: [drugstorenews](https://drugstorenews.com/essies-summer-collections-add-bold-color-manicures) & [essie](https://www.essie.com/nail-polish/whats-new/bring-the-beat-collection)  The Essie Bring the Beat collection for summer 2024 features four quick-dry nail polishes inspired by desert music festivals. The collection includes vibrant shades such as hyper brights and a shimmery white, designed to capture the energetic and lively atmosphere of festival season. Each polish in the collection is part of Essie’s Expressie line, known for its fast-drying formula that allows for quick and easy application. The shades are named “Bring the Beat,” “Hands in the Air,” “Catch a Vibe,” and “Pass the Fit Check,” reflecting the festive and dynamic theme of the collection. In terms of pricing and availability, each polish in the Bring the Beat collection is priced at $10. The collection is available for purchase on various platforms, including Amazon, CVS, and [Walgreens](https://www.trendhunter.com/trends/essie-gel-couture-bedazzled-collection). Additionally, it will be available at [Ulta Beauty](https://www.trendhunter.com/trends/essie-punk-at-heart-collection) starting July 28 and at [Walmart](https://www.trendhunter.com/trends/nailsinc-polishes) beginning August 13. This wide availability ensures that customers can easily access the collection through multiple retail channels. Image Credit: Essie ## Trend Insights (Trend Hunter) - Score: 7.5/10 - Popularity: 99% | Activity: 100% | Freshness: 26% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Quick-dry Nail Polishes:** The adoption of fast-drying nail polish formulas addresses the need for convenience and time efficiency in consumers' beauty routines. - **Festival-themed Cosmetics:** Cosmetic lines inspired by vibrant, music festival aesthetics appeal to consumers seeking to express bold, energetic styles. - **Multi-channel Retail Availability:** Offering products through a variety of retail channels ensures broad consumer access and enhances market reach. ### Who This Affects Most - **Beauty and Personal Care:** Innovations in nail polish formulas and themed collections present new opportunities for brand differentiation in the beauty sector. - **Retail:** Expanding product availability across numerous retail platforms can significantly increase sales and customer base. - **E-commerce:** The online availability of beauty products through major platforms like Amazon reflects the growing trend towards digital shopping convenience. ## Related on Trend Hunter - [Spring-Inspired Nail Polish Kits](https://www.trendhunter.com/trends/taste-of-spring.md) - [Rebellious Nail Polish Collections](https://www.trendhunter.com/trends/essie-punk-at-heart-collection.md) - [Jewelry-Inspired Nail Polishes](https://www.trendhunter.com/trends/essie-gel-couture-bedazzled-collection.md) - [Romantic Nail Polish Packs](https://www.trendhunter.com/trends/sally-hansen-x-loveshackfancy.md) - [Frosted Rose Nail Lacquers](https://www.trendhunter.com/trends/frosted-rose-nail.md) - [Emotive Nail Polishes](https://www.trendhunter.com/trends/beetles-gel-polish-emotional-spectrum.md) - [Customization-Friendly Nail Art Products](https://www.trendhunter.com/trends/nail-art-studio.md) - [Camp-Themed Nail Polishes](https://www.trendhunter.com/trends/sally-hansen-summer-camp.md) - [Glass Art-Inspired Nail Polishes](https://www.trendhunter.com/trends/glazed-glass-collection.md)