# Vitamin C-Powered Primers Ole Henriksen Recently Launched the Bring Radiance Back Range By Grace Mahas | Published 2020-02-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bring-radiance-back References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Ole_Henriksen_introduces_BRB_skin_care_line/161943/cn179582) & [olehenriksen](https://www.olehenriksen.com/) Danish skin cosmetician [Ole Henriksen](https://www.trendhunter.com/trends/pout-preserve-sugar-melt-lip-scrub) recently expanded its portfolio with the launch of the new Bring Radiance Back range. The new collection includes the [Banana Bright Face Primer](https://www.trendhunter.com/trends/ulta) and Goodnight Glow Retin-ALT Sleeping Crème. The Banana Bright Primer is formulated with [vitamin C](https://www.trendhunter.com/trends/the-vitamin-c-serum) to extend your makeup wear in addition to revealing a smoother-looking complexion. The Goodnight Glow Retin-ALT Sleeping Crème, on the other hand, boasts a potent concentration of AHAs and bakuchiol -- a popular plant-based alternative to retinol. The crème was designed to reduce the signs of aging including reducing the appearance of fine lines, wrinkles, and dark spots. The new range is available exclusively online or in-store at Boots. Image Credit: Ole Henriksen ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 20% | Activity: 28% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Vitamin C-powered Skincare:** The popularity of vitamin C-powered skincare products is a trend that offers opportunities to companies interested in creating new skincare lines that harness the benefits of this ingredient. - **Plant-based Alternatives to Retinol:** The emergence of plant-based alternatives to retinol in skincare products provides opportunities for companies to create innovative products that cater to consumers who are hesitant to use retinol. - **Good-for-skin Makeup:** The trend toward makeup products that offer skin-boosting benefits, like the Ole Henriksen Banana Bright Face Primer, presents an opportunity for companies to create similar products that serve a dual purpose of enhancing makeup application while improving skin health. ### Where This Applies - **Skincare:** The skincare industry can take advantage of the trend for vitamin C-powered skincare and develop new products that embrace this growing trend. - **Beauty:** Beauty companies have a chance to capitalize on the trend for plant-based alternatives to retinol by offering innovative new products that meet consumer demand for natural skincare products. - **Makeup:** The trend toward makeup that offers skin benefits presents a disruptive innovation opportunity for makeup companies interested in creating new products with skin-boosting properties. ## Related on Trend Hunter - [Instantly Illuminating Moisturizers](https://www.trendhunter.com/trends/banana-bright-instant-glow-moisturizer.md) - [Vitamin C-Powered Beauty Products](https://www.trendhunter.com/trends/vitamin-c-line1.md) - [Vitamin C-Powered Beauty Collections](https://www.trendhunter.com/trends/vitamin-c-collection.md) - [Brightening Banana Serums](https://www.trendhunter.com/trends/banana-bliss.md) - [Vitamin C-Based Skincare](https://www.trendhunter.com/trends/brightening-collection.md) - [Brightening Skin Serums](https://www.trendhunter.com/trends/thirst-brightening-vitamin-c-serum.md) - [Overnight Brightening Treatments](https://www.trendhunter.com/trends/overnight-brightening-treatment.md) - [Peach-Powered Sensorial Skincare](https://www.trendhunter.com/trends/peach-glaze-collection.md) - [Advanced Brightening Serums](https://www.trendhunter.com/trends/the-vitamin-c-serum.md)