# Influencer-Led Soda Campaigns The Pepsi MAX Bring Out The Flavour Campaign is Launching in the UK By Michael Hemsworth | Published 2025-08-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bring-out-the-flavour-campaign References: [talkingretail](https://www.talkingretail.com/products-news/soft-drinks/pepsi-max-unveils-creator-led-bring-out-the-flavour-campaign-07-08-2025/) & [pepsico](https://www.pepsico.co.uk)  The Pepsi MAX Bring Out The Flavour campaign has been announced by [PepsiCo UK&I](https://www.trendhunter.com/trends/pepsi-pioneers) as its latest influencer-led initiative to put a spotlight on some of its latest sugar-free flavored colas. The campaign features Emma Johnson, Luke Vernon and Formz who star in a new commercial, but will also be featured prominently in digital and social media activators, OOH endeavors and more. The campaign features each influencer spotlighting a different flavor of Pepsi MAX with Johnson showcasing Pepsi MAX Cherry, Vernon taking on Pepsi MAX Lime and Formz featuring Pepsi MAX Mango. [CMO Beverages, UK&I](https://www.trendhunter.com/trends/thirsty-for-more-campaign) at PepsiCo Steven Hind commented on the Pepsi MAX Bring Out The Flavour campaign saying, "The ‘Bring Out The Flavour’ campaign marks a significant moment for [Pepsi MAX.](https://www.trendhunter.com/trends/better-with-pepsi-max) By empowering our Pepsi Pioneers to not only co-create but also star in the campaign, we’re not just launching new advertising; we’re deepening our authentic connection with our audiences. This campaign is a vibrant celebration of our flavour range and the positive mood shift it brings, encouraging our audience to embody unapologetic enjoyment every day. It’s a testament to the power of true collaboration and our belief in the creative energy of our community.” ## Trend Insights (Trend Hunter) - Score: 7.1/10 - Popularity: 79% | Activity: 86% | Freshness: 47% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Influencer Co-creation:** Influencers actively shaping and starring in marketing campaigns is altering traditional methods of consumer engagement. - **Flavor-driven Marketing:** Highlighting distinct product flavors enables brands to appeal to diverse consumer preferences and personalize advertising content. - **Digital and Social Activations:** Harnessing digital and social platforms for campaigns provides extensive reach and facilitates dynamic consumer interaction. ### Who This Affects Most - **Beverage:** The beverage industry is adopting influencer marketing to innovate and promote product differentiation in a competitive market. - **Digital Marketing:** Digital marketing agencies are leveraging creative influencer partnerships to craft more engaging and authentic campaigns. - **Social Media Advertising:** Social media advertising is evolving as brands utilize influencer networks to amplify reach and improve audience resonance. ## Related on Trend Hunter - [Festive Creator-Led Series](https://www.trendhunter.com/trends/pepsi-pioneers.md) - [Food Pairing Soda Campaigns](https://www.trendhunter.com/trends/better-with-pepsi-max.md) - [Soccer Star-Fronted Soda Campaigns](https://www.trendhunter.com/trends/thirsty-for-more-campaign.md) - [Fruit-Forward Zero-Sugar Sodas](https://www.trendhunter.com/trends/pepsi-max-mango.md) - [AI-Integrated Soda Campaigns](https://www.trendhunter.com/trends/pepsi-the-sweetest-campaign.md) - [Fruit-Forward Sugar-Free Colas](https://www.trendhunter.com/trends/pepsi-max-tropical.md) - [Gen Z-Targeted Flavored Colas](https://www.trendhunter.com/trends/pepsi-zero-sugar-flavors.md) - [Epic Rapper-Backed Soda Campaigns](https://www.trendhunter.com/trends/make-your-gameday-epic.md) - [Social Soda Mixer Campaigns](https://www.trendhunter.com/trends/level-up-with-7up.md)