# Bespoke Data-Driven Merchandize Band 'Bring Me the Horizon' and Spotify Debut Customized Shirts By Grace Mahas | Published 2019-10-15 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/bring-me-the-horizon References: [hypebot](https://www.hypebot.com/hypebot/2019/10/sony-launches-spotify-data-driven-personalized-merch-for-bring-me-the-horizon.html) & [amoincolour](http://amoincolour.com/#/home) Fans of Bring Me the Horizon, an English rock band that was formed in Sheffield in 2004, can now get their hands on personalized merchandise thanks to a new collaboration with [Spotify](https://www.trendhunter.com/trends/hyperpersonalized-playlists-spotify-is-using-advanced-ai-to-create-a-connec). To get the date-driver shirts, users can connect their Spotify account with the 'Amo in Color' website where the platform uses "Spotify data to generate unique T-shirts based on fans' listening habits." This data is then matched against the level of sound and energy from the chosen six tracks to create a unique shape that reflects the listener's specific music tastes and preferences. This hyper-personalized merchandise is one of many examples of the music streaming platform's ventures to engage authentically with users to increase brand loyalty. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 85% | Activity: 92% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Key Themes Behind This Trend - **Hyper-personalization of Merchandise:** Using data from platforms like Spotify, companies can create customized products that reflect individual preferences, increasing customer engagement and loyalty. - **Data-driven Marketing:** By leveraging user data from platforms like Spotify, companies can develop targeted marketing strategies that resonate with their audience. - **Collaborative Brand Partnerships:** Collaborations between brands like Bring Me the Horizon and Spotify allow for innovative experiences and unique products that appeal to specific fan bases. ### Where This Applies - **E-commerce:** The rise of hyper-personalization in merchandise opens up opportunities for e-commerce platforms to offer customized products that appeal to individual customers. - **Music Streaming:** Streaming platforms like Spotify can use user data to form collaborations with artists and create personalized merchandise, enhancing the fan experience. - **Marketing and Advertising:** Data-driven marketing strategies, such as using personalized merchandise, present new opportunities for marketers to engage with customers on a deeper level. ## Related on Trend Hunter - [Hyper-Personalized Playlists](https://www.trendhunter.com/trends/hyperpersonalized-playlists-spotify-is-using-advanced-ai-to-create-a-connec.md) - [Music-Inspired Avatar Campaigns](https://www.trendhunter.com/trends/see-yourself-in-sound.md) - [Artist-Led Music Streaming Stores](https://www.trendhunter.com/trends/soundcloud-store.md) - [Iconic Band Apparel Series](https://www.trendhunter.com/trends/freaks-store-2.md) - [Label-Backed Musical Merch](https://www.trendhunter.com/trends/warner-music.md) - [Customizable Streaming Cover Art](https://www.trendhunter.com/trends/spotify-create-cover-art.md) - [Text Prompt AI-Generated Playlists](https://www.trendhunter.com/trends/personalized-soundtrack.md) - [Music-Themed Cafe Pop-Ups](https://www.trendhunter.com/trends/pop-up-cafe-in-paris.md) - [Streaming Moments Surge](https://www.trendhunter.com/trends/spotifys-wrapped-2025.md)