# Sexy Bakers Revive Office Tea Trolleys Kellogg's Nutri-Grain Campaign By Cowbag | Published 2008-05-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bring-back-the-office-tea-trolley-nostalgic-marketing-campaigns-with-sexy-b References: [kelloggs](http://www.kelloggs.co.uk/whatson/nutri-grain/) Kellogg's Nutri-Grain has just launched an online campaign to [bring back the office tea trolley](http://www.kelloggs.co.uk/whatson/nutri%2Dgrain), a much missed tradition in the UK. The campaign has a dedicated micro site which allows visitors to create and sign an office petition, view campaign videos and even win a tea trolley for the office (along with Dan, the sexy baker) and a holiday for their boss. With the British drinking tea even in the most ridiculous heat, I can't see the weather being a problem. This campaign is really taking off, being featuring on blogs across the world. But the reason for this is unexpected... a particular fondness for the 'sexy baker' seems to be emerging online. "I have no strong feelings about mobile snack trays, but this glorified Nutri-Grain evangelist is sizzling (so much hotter than his American counterpart, the break room bagel guy,)" one blogger said. "He can push my trolley any day of the week -- or at least stand around pouring me tea for an indecently long time before moving onto the next hungry cog." ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 21% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Reviving Office Traditions:** The success of the Nutri-Grain campaign to bring back the office tea trolley highlights the trend of reviving old workplace traditions. - **Online Campaign Engagement:** The online campaign's success in creating a dedicated microsite, office petition, and social media buzz showcases the trend of increased online engagement for brand campaigns. - **Celebrity Endorsements for Food Products:** The popularity of the 'sexy baker' in the Nutri-Grain campaign points to the trend of celebrity endorsements in the food industry for increased brand appeal. ### Industries Being Reshaped - **Food and Beverage:** The Nutri-Grain campaign demonstrates disruptive innovation opportunities for food and beverage companies to incorporate nostalgia and office traditions into their marketing strategies. - **Digital Marketing:** The success of the online campaign highlights disruptive innovation opportunities for digital marketing professionals to create engaging brand experiences and generate buzz through online platforms. - **Workplace Culture and Employee Engagement:** The revival of office traditions through the Nutri-Grain campaign presents disruptive innovation opportunities for businesses to enhance workplace culture and employee engagement by bringing back nostalgic elements. ## Related on Trend Hunter - [Teacher-Focused Mobile Relaxation Spaces](https://www.trendhunter.com/trends/mobile-relaxation-space.md) - [Text Message Cereal Campaigns](https://www.trendhunter.com/trends/weetabix-have-you-had-yours.md) - [No-Nonsense Cereal Campaigns](https://www.trendhunter.com/trends/shreddie-for-anything.md) - [Winter Tea Biscuit Campaigns](https://www.trendhunter.com/trends/cosy-season-isnt-over-yet.md) - [Whimsical Snack Machines](https://www.trendhunter.com/trends/jaffa-cakes-installation.md) - [Humorous Green-Tea Brand Campaigns](https://www.trendhunter.com/trends/gen-tea.md) - [Unsightly Oatmeal Campaigns](https://www.trendhunter.com/trends/quaker-deliciously-ugly-campaign.md) - [On-Pack Tea-Sending Promotions](https://www.trendhunter.com/trends/tetley-for-the-love-of-tea-campaign.md) - [Experiential Tea Pop-Ups](https://www.trendhunter.com/trends/house-of-caramelised-biscuit.md)