# Designer City Guides Mulberry's 'Brilliant Britain' Celebrates UK Tradition By Jordy E | Published 2012-10-12 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/brilliant-britain References: [wgsn.tumblr](http://wgsn.tumblr.com/post/33420865824) & [brilliantbritainguide](http://www.brilliantbritainguide.com/) Mulberry's 'Brilliant Britain' celebrates the country's traditions and knack for excellency. Be it food, lodging or fashion, the UK has been home to some of the world's top names and products, and the [posh company](https://www.trendhunter.com/trends/luxury-leather-goods-market) has yet to leave a stone unturned in its quest for a leading review of the nation. The description of Brilliant Britain does an excellent summary of the venture: "Mulberry goes beyond the bunting to champion the unsung heroes, [craftsmanship traditions](https://www.trendhunter.com/trends/baracuta-x-barbour), and unique characteristics that make Britain great." The romantic pictures and editorial content hone in on the [Bodleian Library](https://www.trendhunter.com/trends/museuminspired-highfashion), Miranda Watkins, Alexander McQueen, Mangerton House and more, providing a stylish wrap up of the region. The projects #BrilliantBritain hashtag is now being used to market the online feature. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 22% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Why This Trend Is Growing - **Local Traditions Revival:** Brands are exploring ways to highlight and promote local traditions to appeal to consumers looking for authentic experiences. - **Digital Editorial Content:** The use of visually attractive digital editorial content is an effective marketing strategy to showcase a brand's values and products. - **Social Media Marketing Campaigns:** Utilizing social media marketing campaigns with a specific branding hashtag can create a buzz and engage consumers. ### Industries Being Reshaped - **Tourism and Hospitality:** The tourism and hospitality industries can use this trend to create authentic cultural experiences for their customers. - **Fashion and Retail:** Fashion and retail companies can leverage local traditions and craftsmanship to create unique and sustainable products. - **Publishing and Media:** Publishing and media companies can create visually stunning digital content to showcase brands and products. ## Related on Trend Hunter - [Luxury Designer Cafe Takeovers](https://www.trendhunter.com/trends/burberry-takes-over.md) - [Luxury Department Store Takeovers](https://www.trendhunter.com/trends/burberry-and-harrods.md) - [Royal Garden-Inspired Apparel](https://www.trendhunter.com/trends/burberry-3.md) - [Botanically Inspired Fashion Lines](https://www.trendhunter.com/trends/burberry-x-highgrove.md) - [Handbag-Themed Bar Takeovers](https://www.trendhunter.com/trends/mo-bar.md) - [Minimally Designed Fashion Boutiques](https://www.trendhunter.com/trends/burberry-store.md) - [Quilted Luxury Bags](https://www.trendhunter.com/trends/mulberry-softie.md) - [Luxury Flagship Redesigns](https://www.trendhunter.com/trends/luxury-flagship-redesign.md) - [Luxury Fashion-Inspired Hospitality Initiatives](https://www.trendhunter.com/trends/burberry-and-the-standard-ibiza-hotel.md)