# Condition-Targeted Dog Supplements Happy Go Healthy's Brilliant Bites Support Gut Health and More By Laura McQuarrie | Published 2021-02-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/brilliant-bites References: [prnewswire](https://www.prnewswire.com/news-releases/happy-go-healthy-debuts-brilliant-new-line-of-premium-condition-specific-dog-supplements-301233562.html) & [happygohealthypets](https://happygohealthypets.com/shop/) Brilliant Bites by [Happy Go Healthy](https://www.trendhunter.com/trends/happy-dog-bundle) are premium, condition-specific dog supplements that are specifically formulated to support different aspects of a pet's health. There are five supplements in all: [Hip & Joint](https://www.trendhunter.com/trends/mobility-renew), Skin & Coat, Daily Wellness, Gut Health and Calm. Made with only fresh and natural ingredients, the supplements take the form of kibble so that nutrient-dense ingredients can be packaged and fed to pets with ease. Some of the key ingredients in the supplements are multi-functional ones like organic Icelandic seaweed, organic Norwegian kelp, protected salmon oil, [prebiotics and live probiotics](https://www.trendhunter.com/trends/probiotics-for-cats-and-dogs). To make it easy for pet owners to try and incorporate these products into their routines, the brand offers some of the varieties in large bags and mini starter packs. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 50% | Activity: 30% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What Makes This Trend Stand Out - **Condition-specific Pet Supplements:** Innovative product development opportunity for pet supplement brands. - **Multi-functional Pet Supplement Ingredients:** Opportunity for ingredient suppliers to offer new and unique natural pet supplement formulations. - **Kibble-based Pet Supplements:** Disruptive innovation opportunity for pet food companies to integrate condition-specific supplements into their kibble offerings. ### Sectors Adopting This - **Pet Supplement Industry:** Develop and market new, condition-specific pet supplement formulations for pet health and wellness. - **Natural Ingredient Suppliers for Pet Supplements:** Supply unique, multi-functional ingredients for use in pet supplements that support different aspects of pet health. - **Pet Food Industry:** Develop new kibble-based offerings that integrate condition-specific supplements to provide a complete meal solution to pet owners. ## Related on Trend Hunter - [Gut-Friendly Dog Supplement Chews](https://www.trendhunter.com/trends/supplement-chew.md) - [Dog Gut Health Supplements](https://www.trendhunter.com/trends/doggybiome.md) - [All-Natural Dog Supplements](https://www.trendhunter.com/trends/natural-dog-supplements.md) - [Dog-Friendly Microbiome Supplements](https://www.trendhunter.com/trends/gutwell.md) - [Hip-Helping Dog Supplements](https://www.trendhunter.com/trends/hiphelping-dog-supplement.md) - [Superfood-Infused Pet Supplements](https://www.trendhunter.com/trends/bundle-x-joy.md) - [Synbiotic Dog Supplements](https://www.trendhunter.com/trends/probiotic-for-dogs.md) - [Nutritious Dog Supplements](https://www.trendhunter.com/trends/open-farm-1.md) - [Gut-Friendly Dog Food Toppers](https://www.trendhunter.com/trends/daily-boost-toppers.md)