# Minimalist Flat-Pack Bikes The Brilliant Bicycle Co Wants to Make Sleek Design Affordable By Rebecca Byers | Published 2015-03-25 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/brilliant-bicycle-co References: [psfk](http://www.psfk.com/2015/03/brilliant-bicycle-minimalist-bicycles-cheap-bikes.html) & [brilliant.co](http://www.brilliant.co/) The Brilliant Bicycle Co is a newly launched venture with a goal to making [beautifully design bikes](https://www.trendhunter.com/trends/ponomarets-eidolon) available while building a business that was simplistic in every way. In order to be able to pass on cost savings, Brilliant Bicycle has [eliminated distributors, middlemen](https://www.trendhunter.com/trends/monday-motorbikes) and investing in retail space. The idea for Brilliant Bicycle was conceived around co-founder Adam Kalamchi’s frustration in finding a [well-designed affordable bicycle](https://www.trendhunter.com/trends/t1-st-plus). Kalamachi also found most bike store employees too knowledgeable to be helpful to the casual riding customer, which led to the launch of the brand's concierge service. The Brilliant Concierge is described as "knowledgeable, personable and down-to-earth, a clear attempt to present itself as an opposition to everything wrong with the process of bicycle shopping. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 65% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Minimalist Design:** Opportunity for companies to create sleek and simple designs that appeal to a broad consumer base. - **Direct-to-consumer:** Disruption potential for industries to eliminate intermediaries and sell products directly to customers, reducing costs. - **Concierge Services:** Emerging trend of personalized customer services that enhance the shopping experience and build brand loyalty. ### Industries Being Reshaped - **Bicycle Manufacturing:** Chance for bicycle manufacturers to adopt minimalist design principles and offer affordable yet stylish bikes. - **Retail:** Opportunity for retailers to reexamine their distribution model and embrace a direct-to-consumer approach to reduce costs. - **Customer Service:** Potential for companies to invest in concierge services that provide personalized assistance and differentiate themselves from competitors. ## Related on Trend Hunter - [Compact Collapsible Bikes](https://www.trendhunter.com/trends/collapsible-bike.md) - [Adventurous Folding Bike Designs](https://www.trendhunter.com/trends/flatbike-change-adventure.md) - [Perfectly Fitted Bicycles](https://www.trendhunter.com/trends/customizable-bicycle.md) - [Limited-Edition Two-Speed Folding Bikes](https://www.trendhunter.com/trends/twospeed-folding-bike.md) - [Adaptable Foldable Electric Bikes](https://www.trendhunter.com/trends/buzzy-bike.md) - [Folding Bicycle Revamps](https://www.trendhunter.com/trends/bromptons-g-line.md) - [Minimalist Commuter E-Bikes](https://www.trendhunter.com/trends/pendler-1.md) - [Compact Collaborative City Bikes](https://www.trendhunter.com/trends/speed-s-bar-bike.md) - [Consummately Customizable Commuter Bikes](https://www.trendhunter.com/trends/customizable-commuter-bike.md)