# Newscaster Rap Videos This Brian Williams Ludacris Cover is Made Up of Edited Sound Bites By Jana Pijak | Published 2014-11-27 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/brillian-williams-ludacris References: [buzzfeed](http://www.buzzfeed.com/travisrandg/brian-williams-begged-jimmy-fallon-for-a-luda-re-5d61) & [youtube](https://www.youtube.com/watch?v=2cWRQYSXtP0) This Brian Williams Ludacris cover is an unlikely rap comprised of cleverly cut sound bites. The short clips are put together to make up the lyrics to 'Roll Out', a Ludacris hip-hop classic. The NBC Nightly News reporter is not the first name one would associate with [rap music](https://www.trendhunter.com/trends/paparap) in general but this hilarious clip aims to change our minds. After going viral with a superimposed version of '[GIn and Juice](https://www.trendhunter.com/trends/a-toast-between-legends)', Brian Williams requested a Luda track while paying a visit to [Jimmy Fallon's late night show](https://www.trendhunter.com/trends/progressives-dr-rick) a few months ago. The result is a Brian Williams Ludacris cover that is surprisingly on point. While the reporter's monotone voice and slower pace can't compare to early Luda's quick flow and delivery, it is hilarious nonetheless. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 5% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Key Themes Behind This Trend - **Edited Sound Bite Music:** The trend of using cleverly cut sound bites to create unique and entertaining music. - **Unlikely Collaborations:** The trend of unexpected partnerships between individuals from different industries or backgrounds. - **Digital Remix Culture:** The trend of remixing and reimagining existing content to create new and engaging forms of entertainment. ### Where This Applies - **Music Production:** Disruptive innovation opportunity: Developing software or tools that make it easier to create music using edited sound bites. - **Media and Entertainment:** Disruptive innovation opportunity: Creating platforms or services that facilitate and promote unlikely collaborations between artists or content creators. - **Digital Content Creation:** Disruptive innovation opportunity: Building tools or platforms that enable users to remix and repurpose digital content in new and creative ways. ## Related on Trend Hunter - [Pizza-Themed Music Videos](https://www.trendhunter.com/trends/lucha-little.md) - [AI-Generated Rap Music Videos](https://www.trendhunter.com/trends/love-you-more.md) - [Hip-Hop Craft Beer Collabs](https://www.trendhunter.com/trends/beer-collab.md) - [Personalized AI Album Covers](https://www.trendhunter.com/trends/ai-album-covers.md) - [Rapper-Approved Molten Chrome Sedans](https://www.trendhunter.com/trends/mercedesbenz-cla.md) - [Rapper-Hosted Live Concerts](https://www.trendhunter.com/trends/lil-wayne-1.md) - [Holiday Diss Tracks](https://www.trendhunter.com/trends/the-rizzler.md) - [Custom Rap Songs](https://www.trendhunter.com/trends/paparap.md) - [Sonically Aged Cheese Snacks](https://www.trendhunter.com/trends/sonically-aged-cheese-snack.md)