# Forever Furniture Brikolor Guarantees 300 Years of Use By Andrew Robichaud | Published 2009-05-12 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/brikolor-300 References: [springwise](http://springwise.com/style_design/brikolor/) & [brikolor.tumblr](http://brikolor.tumblr.com/) The art of [recycle, reduce and reuse](https://www.trendhunter.com/trends/bultan-chair) has officially reached another level with Brikolor's new line of [durable furniture](https://www.trendhunter.com/trends/lifetime-furniture-guarantee). Brikolor, a Swedish company, has set a goal to make furniture “with a guaranteed emotional and technical durability of 300 years.” In the time of our current economy, it appears as though Brikolor has hit a consumer jackpot. Brikolor is just revealing what we already know: If you have real lasting value, you will survive. **Implications** - Since the recent economic downturn, many of society's consumers invest their money in items much more consciously. Products worthy of investment are those with [long-lasting qualities](https://www.trendhunter.com/trends/modular-kitchen-system) and that are available at a fairly affordable price. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 35% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Sustainable Furniture:** Disruptive innovation opportunity: Developing furniture designs and materials that have a guaranteed durability of 300 years, appealing to conscious consumers who prioritize long-lasting and sustainable products. - **Value-based Consumption:** Disruptive innovation opportunity: Creating products with lasting value and affordable prices to cater to consumers who are more conscious about their investment choices, especially in times of economic uncertainty. - **Conscious Consumerism:** Disruptive innovation opportunity: Meeting the demand for products that are both durable and environmentally friendly, aligning with the growing trend of consumers seeking ethically produced and sustainable options. ### Who This Affects Most - **Furniture Manufacturing:** Disruptive innovation opportunity: Rethinking manufacturing processes and materials to create furniture with long-lasting durability and eco-friendly attributes, appealing to value-conscious consumers. - **Sustainable Design:** Disruptive innovation opportunity: Incorporating innovative materials and designs in furniture manufacturing that prioritize sustainability and long-term value, attracting consumers who seek eco-friendly choices. - **Consumer Goods Retail:** Disruptive innovation opportunity: Curating and promoting furniture products that are durable, affordable, and environmentally friendly, meeting the evolving demands of conscious consumers for sustainable choices. ## Related on Trend Hunter - [Eco-Friendly Adaptable Furniture](https://www.trendhunter.com/trends/able-chair.md) - [Stackable Flat-Pack Furniture](https://www.trendhunter.com/trends/bug-collection-1.md) - [Stylish Furniture Rental Programs](https://www.trendhunter.com/trends/valiant.md) - [Longevity-Focused Wooden Chairs](https://www.trendhunter.com/trends/stolab.md) - [Longevity-Focused Luxe Sofas](https://www.trendhunter.com/trends/spoke-sofa.md) - [Waste-Based Furniture Capsules](https://www.trendhunter.com/trends/ecofriendly-furniture1.md) - [Vibrant Upholstered Furniture](https://www.trendhunter.com/trends/upholstered-furniture1.md) - [Eco-Friendly Scandinavian Furniture](https://www.trendhunter.com/trends/verk-furniture.md) - [Circular Sofa Collections](https://www.trendhunter.com/trends/ever-collection.md)