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# Gold-Plated Cameras
The Brikk Lux Nikon Camera is for the Wealthy Photographer

By Jamie Danielle Munro | Published 2014-09-26 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/brikk-lux-nikon
References: [designboom](http://www.designboom.com/technology/brikk-lux-nikon-camera-gold-09-25-2014/) & [brikk](http://www.brikk.com/)

As if [regular cameras](https://www.trendhunter.com/trends/gfx100rf-camera) weren't expensive enough, the Brikk Lux Nikon has upped the ante with a gold-plated design worth up to $30,000.

What's good about this design, however, is that the company Brikk donates part of the proceeds to certain charities to help those in need. While the idea of a gold camera is quite luxurious and seemingly unnecessary, the company targets certain people with a lot of money who can afford to give to those in need. One question to think about, however, for those thinking of buying this design is the weight. Cameras can be heavy at the best of times, so adding a touch of gold would not help the cause. However, it would look great as a collectors piece on the shelf.

Photo Credits: [designboom](http://www.designboom.com/technology/brikk-lux-nikon-camera-gold-09-25-2014/), [brikk](http://www.brikk.com/)

## Trend Insights (Trend Hunter)

- Score: 6.5/10
- Popularity: 90% | Activity: 98% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Luxury Cameras:** The gold-plated camera design by Brikk showcases a trend of luxury cameras targeted at wealthy individuals.
- **Charitable Luxury:** Brikk's donation of proceeds from the Lux Nikon camera highlights a trend of luxury items being linked with charitable causes.
- **Collectible Cameras:** The gold-plated Lux Nikon camera design by Brikk caters to the trend of collectors seeking unique and high-end camera pieces.

### Who This Affects Most

- **Photography:** The luxury camera trend presents an opportunity for camera manufacturers and retailers to target affluent photographers looking for exclusive and high-end products.
- **Luxury Goods:** The combination of luxury materials and charitable associations in products like the Lux Nikon camera opens up opportunities for the luxury goods industry to appeal to socially conscious consumers.
- **Collectibles:** The gold-plated Lux Nikon camera design taps into the collectibles market, presenting an opportunity for manufacturers and retailers to cater to collectors seeking rare and valuable camera pieces.

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