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# Re-Envisioned Handbags
Retro Bowlers as Chic Purses by Brigid's Bags

By Elsa Blaine | Published 2009-05-24 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/brigids-bags-retro-bowlers-chic-purses
References: [hautenature.blogspot](http://hautenature.blogspot.com/2009/05/brigids-bags-refurbished-bowlers.html) & [brigidsbags](http://brigidsbags.com/index.html#)

Brigid's [retro handbags](https://www.trendhunter.com/trends/elf-cosmetics-x-caboodles) are one-of-a-kind lovingly restored doctor bags and [classic bowlers](https://www.trendhunter.com/trends/king-kennedy-king-duffle). The vintage bags--some dating back to the 1900's--are repaired, relined and can be equipped with removable shoulder straps.

The hand-tooled leather bowler is from 1965 and would look so cool with current bohemian-inspired fashions. For a more classic *Pradaesque* style the 1939 doctor's bag would be a chic accessory.

Brigid's Bags collection is constantly changing as she unearths new finds.

**Implications** - The opportunity for businesses to profit from transforming something old into something new is very high in today's society. Consumers will be drawn to products boasting vintage or [eco-friendly qualities](https://www.trendhunter.com/trends/coachtopia-1). Businesses that offer these qualities will likely be perceived by members of society in a favorable way.

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 55% | Activity: 13% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What Makes This Trend Stand Out

- **Retro Revival:** Disruptive innovation opportunity: Businesses can capitalize on the demand for vintage-inspired products by re-envisioning old items and giving them a modern twist.
- **Sustainable Fashion:** Disruptive innovation opportunity: Businesses can tap into the growing eco-conscious consumer base by repurposing and revitalizing old materials to create unique and sustainable fashion items.
- **Personalized Accessories:** Disruptive innovation opportunity: Businesses can offer customized and individually unique products by reimagining and restoring vintage items, allowing customers to express their personal style.

### Sectors Adopting This

- **Fashion Retail:** Disruptive innovation opportunity: Fashion retailers can create a niche market by curating and selling repurposed vintage items, catering to customers seeking unique and sustainable fashion options.
- **Accessories Manufacturing:** Disruptive innovation opportunity: Manufacturers can explore the potential of re-envisioning and restoring vintage accessories, offering consumers a blend of nostalgia and contemporary style.
- **Sustainability Consulting:** Disruptive innovation opportunity: Sustainability consultants can guide businesses in incorporating eco-friendly practices by promoting the repurposing and revitalization of old materials, reducing waste and showcasing sustainability.

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