# Chromatic Fragrance Branding Lacoste's Eau de Lacoste L.12.12 Boasts Brightly Colored Packaging By Jana Pijak | Published 2014-11-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/brightly-colored-packaging References: [beautyscene.net](http://www.beautyscene.net/fragrances-for-women/lacoste-eau-de-lacoste-l-12-12-jaune/) & [shop.lacoste](http://shop.lacoste.ca/) [Lacoste's](https://www.trendhunter.com/trends/lacoste-swimwear-collection) Eau de Lacoste L.12.12 fragrance collection boasts brightly colored packaging that is sleek and streamlined in its aesthetic. The label's vividly branded scents feature black, violet, red and yellow editions that are all consistently fresh in their look. The label's latest L.12.12 fragrance is named 'Jaune', the French word for yellow. This [fresh perfume](https://www.trendhunter.com/trends/perroy) boasts Lacoste's signature, brightly colored packaging and gains its visual inspiration from the yellow polo shirt, an iconic garment in the brand's history. Lacoste's latest scent is infused with fruit and citrus flavors that are as fresh and bold as its bright yellow packaging. The perfume also features hints of apple and cypress wood aromas, making one reminisce about the carefree days of summer year round. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 14% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Colorful Fragrance Packaging:** The beauty industry can explore creating bold and vibrant packaging that complements the fragrance notes and appeals to younger consumers. - **Inspired Perfumes:** Perfume brands can consider creating fragrances inspired by iconic garments and brand history, providing an opportunity for nostalgia and storytelling. - **Synthetic Fragrance Alternatives:** As consumers become more environmentally conscious, fragrance brands can explore using synthetic fragrance alternatives that have a lesser impact on the environment and human health. ### Where This Applies - **Beauty and Personal Care:** The beauty industry can leverage the trend of colorful packaging and inspired perfumes for a new product line targeted towards the younger generation. - **Luxury Fashion Brands:** Luxury fashion brands can explore fragrance lines inspired by their rich history, reinforcing brand storytelling and heritage. - **Chemical Industry:** Chemical industry players can take advantage of the growing demand for synthetic fragrance alternatives and create sustainable and environmentally friendly raw materials. ## Related on Trend Hunter - [Vibrant Duality Fragrances](https://www.trendhunter.com/trends/onitsuka-tiger-eau-de-parfum.md) - [Perfume-Inspired Wine Bottles](https://www.trendhunter.com/trends/chloe-wine-collection.md) - [Mood-Boosting Sea-Inspired Fragrances](https://www.trendhunter.com/trends/nautica-fragrances.md) - [Electric Floral Fragrances](https://www.trendhunter.com/trends/dauphinette-369-eau-de-parfum.md) - [Elegant Sporty Swimwear](https://www.trendhunter.com/trends/lacoste-swimwear-collection.md) - [Mood-Enhancing Fragrance Collections](https://www.trendhunter.com/trends/vibe-perfume.md) - [Fresh Luminous Fragrances](https://www.trendhunter.com/trends/yves-rochers-comme-une-vidence-perfume.md) - [Spray Can Fragrances](https://www.trendhunter.com/trends/step-aboard.md) - [Provocatively Packaged Fragrances](https://www.trendhunter.com/trends/handbag-scents.md)