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# Nightlife Hydration Beverages
BrightFox Supports Feel-Good Nights & Days with a Nourishing Formula

By Laura McQuarrie | Published 2020-02-20 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/brightfox-hydration-beverage
References: [bevnet](https://www.bevnet.com/reviews/brightfox) & [drinkbrightfox](https://www.drinkbrightfox.com/)

BrightFox sets itself apart by creating what it calls a "[nightlife hydration beverage](https://www.trendhunter.com/trends/kick-fizz) for a brighter tomorrow. The beverage brand's still and sparkling [zero-calorie formulas](https://www.trendhunter.com/trends/positive-hydration) are packed full of vitamins, minerals, replenishing electrolytes and antioxidants to optimize nights out and support productivity the following day.

The beverages are available in Grapefruit + Ginger, Cucumber + Mint and Blueberry + Vanilla flavors that can be enjoyed in many different ways. According to BrightFox, its hydration beverages can be enjoyed in a cocktail, alongside alcohol or even as an [alternative to alcohol](https://www.trendhunter.com/trends/dappy). The beverages are also touted as refreshing options for mornings, days at the beach and refueling after a workout. As well as helping with hydration, the drinks are also said to be useful for everything from jet lag and nausea to muscle fatigue.

Image Credit: BrightFox

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 62% | Activity: 74% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Key Themes Behind This Trend

- **Nightlife Hydration Beverages:** Creating a zero-calorie hydration formula that supports productivity after a night out with alcohol.
- **Functional Beverages:** Developing new non-alcoholic beverages that provide health benefits and hydration support.
- **Healthy Cocktail Alternatives:** Creating refreshing and flavorful beverages that can be enjoyed as an alternative for those looking for non-alcoholic options while night outs.

### Where This Applies

- **Alcohol Industry:** Introducing new beverages that can be enjoyed alongside alcohol.
- **Beverage Industry:** Creating new ways to provide hydration with added benefits such as vitamins, minerals, electrolytes and antioxidants.
- **Fitness Industry:** Providing functional beverages that aid in muscle recovery and hydration after workouts.

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