# Encouraging Optimist Signage The Brighter Day Project is Positive Reinforcement for the Public By Amelia Roblin | Published 2012-08-22 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/brighter-day-project References: [notcot.org](http://www.notcot.org/post/49750/) & [brighterdayproject](http://brighterdayproject.com/gallery/) In urban environments surrounded by [warning signs and penal notices](https://www.trendhunter.com/trends/parkrun), the Brighter Day Project gives citizens a reason to smile while wandering the streets. The enthusiastic initiative is being carried out in Connecticut, New Jersey and New York state with the support of signage-installing participants and charitable donors. Two primary posters make up the [casual community campaign](https://www.trendhunter.com/trends/sharing-your-kindness), reading "Enjoy Every Day" and "You're Awesome! Thanks for Being You!" Both are modeled loosely on the typical appearance of [election signboards](https://www.trendhunter.com/trends/outdoor-advertising-campaign) and some of them have been set up on front lawns in the same way. Everyone can use a bit of encouragement sometimes to have him appreciate the good things in his life and the positive actions that he exercises. Let's hope we see the Brighter Day Project grow to grace more cities with such inspiration and motivation. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 75% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Key Themes Behind This Trend - **Positive Reinforcement Signage:** Opportunity for companies to create and distribute signage that promotes positive messaging and uplifts communities. - **Community Campaigns:** Potential for businesses to support and participate in community campaigns that spread positivity and encouragement. - **Urban Inspiration Initiatives:** Innovation opportunities exist for creating initiatives that inspire and motivate individuals in urban environments. ### Where This Applies - **Signage Manufacturing:** Disruptive innovation opportunities in developing and producing positive reinforcement signage for public spaces. - **Nonprofit and Charitable Organizations:** The opportunity for nonprofit and charitable organizations to support and fund projects like the Brighter Day Project that uplift communities. - **Community Engagement Services:** Companies specializing in community engagement can provide support and resources for positive community campaigns. ## Related on Trend Hunter - [Serotonin-Boosting Billboards](https://www.trendhunter.com/trends/soglar.md) - [Anonymous Gratitude-Exchanging Platforms](https://www.trendhunter.com/trends/a-little-optimism.md) - [Positivity-Sharing Platforms](https://www.trendhunter.com/trends/what-went-well-today.md) - [Art-Promoting Campaigns](https://www.trendhunter.com/trends/beige-billboards.md) - [Urban Text Installations](https://www.trendhunter.com/trends/peace-love-joy.md) - [Optimism-Focused Charitable Campaigns](https://www.trendhunter.com/trends/optimism-meter.md) - [Positive Affirmation Lighters](https://www.trendhunter.com/trends/bic-positive-affirmations-lighter-series.md) - [Uplifting Mint Packaging](https://www.trendhunter.com/trends/tic-tac-packaging.md) - [Daily AI-Generated Compliments](https://www.trendhunter.com/trends/aicomplimentme.md)