# Diamond-Infused Brightening Scrubs This Luxe Skincare Product Comes in a Crown-Shaped Container By Riley von Niessen | Published 2017-08-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/brightening-scrub References: [popsugar](https://www.popsugar.com/beauty/Jolicoeur-Diamant-Diamond-Infused-Brightening-Scrub-43856456) & [jolicoeurskincare](https://www.jolicoeurskincare.com/products/diamant-diamond-infused-brightening-scrub?url_pos=body-url&p_name=Jolicoeur+Diamant+Diamond-Infused+Brightening+Scrub&evar1=bella%3Aus&evar3=article%3Atext&evar9=43856456&evar98=https%3A%2F%2Fwww.popsugar.com%2Fbeauty%2FJolicoeur-Diamant-Diamond-Infused-Brightening-Scrub-43856456&prop13=desktop&page_name=bella%3Aus%3Aarticle%3Ajolicoeur-diamant-diamond-infused-brightening-scrub-43856456) The Jolicoeur Diamant Diamond-Infused Brightening Scrub is a skincare product that's well-suited to consumers who are in search of an affordable but high-end formula that helps to even out their skin tone while promoting a youthful appearance. The luxurious brightening scrub contains [ground diamonds](https://www.trendhunter.com/trends/tree-hut-gemstone-glow) that are said to refract light and boost collagen, as well as [bearberry, papaya, and green tea](https://www.trendhunter.com/trends/fruit-enzyme-scrub), which "all work together to fight hyperpigmentation, decrease wrinkles, and soften skin." Unlike many other brightening scrubs on the market, this diamond-infused product comes in a powder, meaning that a little can go a long way, and it can be used for a diverse range of purposes. Currently, the scrub can be purchased from Jolicoeur's web store for $40 USD. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 30% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Diamond-infused Skincare:** The use of diamonds in skincare is a growing trend for high-end, luxurious products. - **Powdered Skincare Products:** Powdered skincare products are gaining popularity due to their versatility and longevity. - **Natural Skin Brightening Agents:** Consumers are turning towards skincare products that use natural and organic ingredients for better skin brightening and anti-aging solutions. ### Who This Affects Most - **Skincare:** Skincare companies can invest in creating high-end and luxurious products by incorporating diamond and other natural brightening agents for better skin quality. - **Beauty:** Beauty brands can expand its portfolio by creating skincare products that match the luxurious standards of high-end brands and provide the natural benefits of powdered and organic skincare solutions. - **Cosmetics:** Cosmetic brands can explore new ventures by incorporating natural and organic ingredients in their skincare products, along with incorporating new trends like diamond-infused skincare for better brightness, glow and younger looking skin. ## Related on Trend Hunter - [Brightening Vitamin C Scrubs](https://www.trendhunter.com/trends/brightening-vitamin-c-scrub.md) - [Premium Vitamin C Scrubs](https://www.trendhunter.com/trends/vitamin-c-scrubs.md) - [Exfoliating Full-Body Scrubs](https://www.trendhunter.com/trends/bikini-and-body-scrub.md) - [Revitalizing Active Microscrubs](https://www.trendhunter.com/trends/active-microscrub.md) - [Skin-Balancing Whipped Scrubs](https://www.trendhunter.com/trends/niacinamide-body-scrub.md) - [Refillable Body Butters](https://www.trendhunter.com/trends/buffing-butter-body-scrub.md) - [Dazzling Gemstone-Inspired Cosmetics](https://www.trendhunter.com/trends/tree-hut-gemstone-glow.md) - [Limited-Edition Luxury Skincare Sets](https://www.trendhunter.com/trends/luxury-skincare-set.md) - [Summer Daydream-Inspired Body Polish](https://www.trendhunter.com/trends/summer-daydream.md)