# Hair-Brightening Powders The Blonde Ale Vibrance-Boosting Brightening Powder Enhances Hair at Home By Laura McQuarrie | Published 2020-03-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/brightening-powder References: [thezoereport](https://www.thezoereport.com/p/drybars-blonde-ale-vibrance-boosting-brightening-powder-will-help-you-prolong-the-life-of-your-highlights-22666271) & [thedrybar](https://www.thedrybar.com/blonde-ale-powder) The Blonde Ale Vibrance-Boosting Brightening Powder is the newest addition to [Drybar's](https://www.trendhunter.com/trends/holiday-bow-bar) Blonde Ale product range and it's a product that is beneficial for enhancing highlights, adding shine and supporting soft, healthy-looking hair. The product is made with ingredients like naturally brightening lemon powder extract, Vitamin B5 and ascorbic acid to remove [mineral and hard water deposits](https://www.trendhunter.com/trends/hard-water-scalp-treatment). Although the product is branded for blondes, it is also useful for those with [red, balayage or gray hair](https://www.trendhunter.com/trends/ecoslay). Using the product as a post-shampoo treatment is as simple as mixing the packet's powdered contents into a paste with water. Drybar's Blonde Ale Vibrance-Boosting Brightening Powder is launching at a time when many consumers are not able to visit salons for treatments or touch-ups due to the public health and safety risks related to the global pandemic. Image Credit: [Drybar](https://www.instagram.com/p/B-NBNuzpnZl/) ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 85% | Activity: 82% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What's Driving This Trend - **DIY Hair Treatments:** The Blonde Ale Vibrance-Boosting Brightening Powder offers consumers the opportunity to enhance their hair at home, filling the gap left by salon closures during the pandemic. - **Natural Hair Care:** The use of ingredients like lemon powder extract and Vitamin B5 in the Blonde Ale Vibrance-Boosting Brightening Powder taps into the growing demand for natural and nourishing hair care products. - **Multi-purpose Hair Products:** The versatile nature of the Blonde Ale Vibrance-Boosting Brightening Powder, suitable for blondes, redheads, balayage, and gray hair, offers convenience and cost-effectiveness for consumers seeking a single product for multiple needs. ### Who This Affects Most - **Beauty:** The beauty industry can explore the development of more DIY hair treatment products to cater to consumers' demands for at-home solutions during salon closures. - **Natural Products:** The natural products industry can capitalize on the popularity of natural ingredients in hair care by creating innovative, plant-based formulas with brightening and nourishing properties. - **Personal Care:** The personal care industry can focus on creating versatile hair products that offer solutions for multiple hair colors and types, providing convenience and value for consumers. ## Related on Trend Hunter - [Dry Shampoo Powders](https://www.trendhunter.com/trends/dry-shampoo-powder.md) - [Nourishing Hair-Lightening Powders](https://www.trendhunter.com/trends/lightening-powder-zero.md) - [Multi-Dimensional Hair Dyes](https://www.trendhunter.com/trends/dphues-color-dream.md) - [Powder-to-Cream Haircare](https://www.trendhunter.com/trends/aerious-by-arove.md) - [Blonde Hair-Specific Product Ranges](https://www.trendhunter.com/trends/detangler.md) - [Hair Touch-Up Powders](https://www.trendhunter.com/trends/color-wow.md) - [Nostalgic Hair Lighteners](https://www.trendhunter.com/trends/hair-lightener.md) - [Non-Aerosol Dry Shampoos](https://www.trendhunter.com/trends/batiste-powder-dry-shampoo.md) - [Blonde Detangling Sprays](https://www.trendhunter.com/trends/je-suis-blond.md)