# Antioxidant-Enriched Face Serums I Dew Care's Bright Side Up Vitamin C Serum is Cruelty-Free By Jana Pijak | Published 2019-09-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bright-side-up References: [ulta](https://www.ulta.com/bright-side-up-brightening-vitamin-c-serum?productId=pimprod2006833) & [instagram](https://www.instagram.com/idewcare/?hl=en) I Dew Care's Bright Side Up serum is a [vitamin c formula](https://www.trendhunter.com/trends/vitamin-c-booster-shot) that works to help users achieve a fresh and natural glow. Featuring antioxidants like grapefruit along with B, C and E vitamins, this face serum is cruelty-free and doesn't feature harsh chemical additives. Bright Side Up is formulated without sulfates, parabens, phthalates and silicones, making it suitable for all skin types and gentle on sensitive skin. The formula is available at [Ulta Beauty](https://www.trendhunter.com/trends/tree-hut-1) and works to hydrate dry skin and ensure moisture levels are balanced. Additionally, the [brightening serum](https://www.trendhunter.com/trends/botanity-flavon) is said to reduce visible aging effects by smoothing fine lines and will also protect wearers from pollutants when worn regularly. Each product is sold in a 30 ml glass dropper bottle and is priced at $20. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 40% | Activity: 43% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Antioxidant-enriched Face Serums:** The trend of using face serums enriched with antioxidants like vitamin C and E offers disruptive innovation opportunities in the skincare industry. - **Cruelty-free Beauty Products:** The trend of cruelty-free beauty products, such as I Dew Care's Bright Side Up serum, presents disruptive innovation opportunities in the beauty industry as consumers increasingly seek ethical and sustainable options. - **Natural and Chemical-free Formulations:** The trend towards natural and chemical-free face serums, like Bright Side Up's sulfate, paraben, phthalate, and silicone-free formula, creates disruptive innovation opportunities for skincare companies to cater to the growing demand for clean beauty products. ### Sectors Adopting This - **Skincare:** The skincare industry can capitalize on the trend of antioxidant-enriched face serums by developing innovative formulations that maximize the benefits of vitamins and antioxidants for improved skincare. - **Beauty:** The beauty industry can seize the opportunity presented by the trend of cruelty-free beauty products to create innovative and sustainable options that cater to the growing demand for ethical and animal-friendly cosmetics. - **Cosmetics:** The cosmetics industry can tap into the trend of natural and chemical-free formulations by offering innovative skincare products with clean ingredients that meet the needs of consumers seeking safer and more environmentally-friendly options. ## Related on Trend Hunter - [Clean Vitamin C Serums](https://www.trendhunter.com/trends/mychelle-perfect-c.md) - [Brightening Skin Serums](https://www.trendhunter.com/trends/thirst-brightening-vitamin-c-serum.md) - [Budget-Friendly Brightening Serums](https://www.trendhunter.com/trends/vitamin-c-e-ferulic-serum.md) - [Fast-Absorbing Brightening Serums](https://www.trendhunter.com/trends/brighter-days-vitamin-c-serum.md) - [Gentle Vitamin C Serums](https://www.trendhunter.com/trends/cluma-hydrabright.md) - [Advanced Brightening Serums](https://www.trendhunter.com/trends/the-vitamin-c-serum.md) - [Multifaceted Brightening Serums](https://www.trendhunter.com/trends/good-molecules-vitamin-c-serum.md) - [Hydrating Vitamin C Serums](https://www.trendhunter.com/trends/cluma-hydrabright-serum.md) - [Single-Ingredient Brightening Serums](https://www.trendhunter.com/trends/supreme-c.md)