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# Candy-Colored Smartphones
The Bright Pink iPhone 6 Gives Consumers an Alternative Color Choice

By Katherine Pendrill | Published 2015-08-20 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/bright-pink-iphone
References: [bustle](http://www.bustle.com/articles/105185-new-pink-iphone-6s-images-have-leaked-and-it-is-a-candy-colored-daydream-come-to) & [time](http://time.com/3740462/apple-pink-iphone/)

According to recent reports, [Apple](https://www.trendhunter.com/trends/iphone-14-1) is set to release a bright pink iPhone 6 model. For those who prefer candy-colored hues, this vibrant smartphone is the alternative to traditional colors.

Currently the iPhone 6 is only available in silver, gold or grey and the addition of a rose-colored smartphone thus serves as a significant departure from the company's relatively muted color scheme. Beyond the candy colored exterior, the bright pink iPhone 6 is also set to feature [pressure-sensitive screens](https://www.trendhunter.com/trends/iphone-16) that can distinguish a hard tap from a softer one. The rest of the device will retain the same dimensions as the current iPhone 6 and iPhone 6 Plus.

Although Apple has not officially released the pretty pink iPhone, there is sure to be more news about the new hue in the coming months.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 38% | Activity: 45% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### What Makes This Trend Stand Out

- **Bright Colored Smartphones:** The release of a bright pink iPhone 6 model opens up opportunities for other smartphone manufacturers to experiment with candy-colored hues.
- **Enhanced Smartphone Screens:** The pressure-sensitive screens in the pink iPhone 6 pave the way for further advancements in touch-screen technology.
- **Expansion of Color Options:** The introduction of a new color choice for the iPhone 6 suggests a growing trend in offering consumers more diverse color options for smartphones.

### Sectors Adopting This

- **Smartphone Manufacturing:** Manufacturers can capitalize on the demand for bright-colored smartphones by expanding their color options and introducing vibrant models.
- **Touch-screen Technology:** The pressure-sensitive screens in the pink iPhone 6 create opportunities for advancements in touch-screen technology, specifically in distinguishing different levels of pressure.
- **Fashion and Lifestyle:** The trend of candy-colored smartphones offers opportunities for collaborations between smartphone manufacturers and fashion/lifestyle brands to create stylish and vibrant smartphone designs.

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