# Technicolored City Photography This Photo Series Gives Metropolitan Areas a Bright Neon Hue By Christopher Magsambol | Published 2015-10-26 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/bright-neon References: [wired](http://www.wired.com/2015/10/ben-thomas-chroma-technicolor/) & [benthomas.net.au](http://benthomas.net.au/on-residency/) Ben Thomas created these photographs that give cities a bright neon hue. Thomas has been known for his metropolitan photography, with collections that minimize cities and turn them upside down. This time however, he plays with colors and shadows to create [pop art depictions of cities](https://www.trendhunter.com/trends/craig-karl2). Once Thomas decides on a city to photograph, he attempts to find [unique architecture with minimalistic features](https://www.trendhunter.com/trends/jean-verville). Thomas also tries to find buildings or areas that he believes portray the city's personality. Much of his work however is done in the editing room. Thomas uses Lightroom and Photoshop to decrease shadows and plays with color balance and vibrancy to create these [bright neon hues](https://www.trendhunter.com/trends/neon-light-art). Although simplistic, the process is quite complex and takes hours of experimentation before finding the perfect combination of color and depth. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 58% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Metropolitan Pop Art:** There is a disruptive innovation opportunity for art and design companies to experiment with the use of bright neon hues to create pop art images of urban landscapes. - **Minimalistic Architecture:** There is a disruptive innovation opportunity for architectural firms to create minimalistic buildings that can serve as a canvas for pop art-style photographs. - **Color Play in Editing:** There is a disruptive innovation opportunity for software companies to create new digital tools that can help photographers experiment with color balance and vibrancy when creating images of urban landscapes. ### Sectors Adopting This - **Photography:** Photography companies have an opportunity to incorporate more color experimentation into their urban landscape photography, using the techniques and ideas showcased in this article. - **Art and Design:** Art and design companies can take inspiration from this technique to create new and innovative urban landscape designs that incorporate bright neon hues. - **Architecture:** Architectural firms have an opportunity to create new minimalist buildings that can serve as a canvas for pop art-style photography, using this urban landscape photography trend as inspiration. ## Related on Trend Hunter - [Spectral Painting-Inspired Furniture](https://www.trendhunter.com/trends/thomme-collection.md) - [Laser-Cut Urban Artistry](https://www.trendhunter.com/trends/laser-cut-city-maps.md) - [Neon Illuminated Christmas Trees](https://www.trendhunter.com/trends/fluorescence.md) - [Digital City-Inspired Art Works](https://www.trendhunter.com/trends/grand-central-station.md) - [Ultra-Colorful High-Density Residential Designs](https://www.trendhunter.com/trends/highdensity-residential-design.md) - [Neon Illustation-Donned Buildings](https://www.trendhunter.com/trends/crafted-world-exhibition-1.md) - [Paper Curvature Lights](https://www.trendhunter.com/trends/paper-curves.md) - [Public Art Displays](https://www.trendhunter.com/trends/paul-anthony-smith.md) - [Statement Street Art](https://www.trendhunter.com/trends/surreal-street-art-1.md)