# Skin-Prepping Under Eye Skincare Rinna Beauty's Bright Eyes Under Eye Patches Refresh and Hydrate By Jana Pijak | Published 2024-04-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bright-eyes-under-eye-patches References: [rinnabeauty](https://rinnabeauty.com/en-ca/products/bright-eyes)  [Rinna Beauty](https://www.trendhunter.com/trends/rinna-beauty-1), founded by actress and Real Housewives of Beverly Hills star Lisa Rinna, launched its newest product, the Bright Eyes Under Eye Patches, earlier this week. These [hydrogel cooling eye patches](https://www.trendhunter.com/trends/peptide-collagen-hydrogel-eye-patch) are designed to cool, soothe, and prep the delicate under-eye area, targeting dark circles and puffiness. Crafted with a unique premium hydrogel fabric, the patches attach seamlessly to skin without slipping, providing instant cooling and soothing effects for pre-makeup skin. Enriched with beneficial ingredients like seaweed/red algae, ginko biloba, carob, and coconut oil, these patches offer hydration, anti-aging benefits, and protection against free radicals. To use, simply apply the patches to the under-eye area and relax for 15-30 minutes. Experience the immediate cooling sensation as the patches work their magic to [reduce puffiness and revitalize tired eyes](https://www.trendhunter.com/trends/brightening-and-depuffing-eye-cream). The result is eyes that appear less tired or puffy, along with an overall appearance of brighter, refreshed eyes. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 42% | Activity: 55% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Premium Hydrogel Under-eye Patches:** Innovative under-eye patches with premium hydrogel fabric offer enhanced cooling and soothing effects for targeted skincare. - **Natural Ingredient Enriched Skincare:** Skincare products with beneficial ingredients like seaweed, ginko biloba, carob, and coconut oil provide hydration and anti-aging benefits. - **Instant Cooling Pre-makeup Skincare:** Quick and effective pre-makeup skincare solutions that deliver immediate cooling and revitalization for the under-eye area. ### Sectors Adopting This - **Beauty and Skincare:** The beauty and skincare industry can capitalize on the demand for premium hydrogel patches and natural ingredient-enriched products for targeted skincare concerns. - **Cosmetic Manufacturing:** Cosmetic manufacturers have opportunities to innovate by incorporating unique premium fabric technology and natural ingredients into their skincare products for enhanced effectiveness. - **Personal Care and Wellness:** The personal care and wellness sector can explore new trends in instant cooling skincare solutions to cater to consumers seeking quick and revitalizing skincare routines. ## Related on Trend Hunter - [Under-Eye Gel Patches](https://www.trendhunter.com/trends/instantlift-eye-patches.md) - [Cooling Undereye Patches](https://www.trendhunter.com/trends/cooling-undereye-patches.md) - [Reusable Cooling Under-Eye Patches](https://www.trendhunter.com/trends/nyxs-cooling-undereye-patches.md) - [Smoothing Eye Patches](https://www.trendhunter.com/trends/instant-firmx-collagen-infusion.md) - [Vitamin C-Enriched Hydro-Gel Patches](https://www.trendhunter.com/trends/hydrogel-patches.md) - [Hydrating Undereye Masks](https://www.trendhunter.com/trends/hyper-eyes.md) - [Antioxidant-Fueled Eye Patches](https://www.trendhunter.com/trends/chebula-multicorrective-eye-patches.md) - [Awakening Undereye Patches](https://www.trendhunter.com/trends/jet-lag-eye-patches.md) - [Rejuvenating Eye Patches](https://www.trendhunter.com/trends/immortelle-precious-eye-patches.md)