# Brightening Banana Creams Ole Henriksen's Banana Bright Eye Creme Features Banana Powder By Laura McQuarrie | Published 2017-12-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bright-eye-creme References: [olehenriksen](https://www.olehenriksen.com/shop-by-category/new-arrivals/banana-bright-eye-creme/21653.html) Ole Henriksen's Banana Bright Eye Crème is one of the products that can be found in its new Truth Collection, a range of skincare solutions focused on brightening. The Banana Bright Eye Crème is touted as an under eye product that is ideal for brightening, firming, improving concealer wear and also reducing the look of [fine lines and wrinkles](https://www.trendhunter.com/trends/the-rich-eye-cream). As its name suggests, the cheery product is rich with ingredients that support natural collagen, Vitamin C and banana powder, which is said to have "special pigments to instantly brighten and color-correct the eye area." The yellow-tinted banana powder was selected as a key ingredient in the formula after Ole himself observed it being used to prepare people for on-camera work. As such, the Banana Bright Eye Crème makes for a functional addition to both skincare and beauty routines. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 36% | Activity: 73% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Skincare Brightening:** Opportunity for developing innovative skincare products that focus on brightening and improving the appearance of the skin. - **Eye Care Innovation:** Potential for creating advanced eye care products that address multiple concerns, such as brightening, firming, and reducing fine lines and wrinkles. - **Color-correcting Cosmetics:** Scope for developing cosmetics with special pigments that instantly brighten and correct skin imperfections. ### Sectors Adopting This - **Skincare:** Opportunity for skincare companies to develop and market brightening products that cater to consumers' desire for vibrant and youthful-looking skin. - **Beauty:** Potential for beauty brands to create advanced eye creams that provide a combination of skincare and cosmetic benefits for the under-eye area. - **Cosmetics:** Scope for cosmetic companies to create color-correcting products that enhance the appearance of the skin and target specific concerns like dark circles and discoloration. ## Related on Trend Hunter - [Instantly Illuminating Moisturizers](https://www.trendhunter.com/trends/banana-bright-instant-glow-moisturizer.md) - [Brightening Banana Serums](https://www.trendhunter.com/trends/banana-bliss.md) - [Affordable Under-Eye Creams](https://www.trendhunter.com/trends/elf-skin1.md) - [Multi-Benefit Eye Treatments](https://www.trendhunter.com/trends/instant-bright-eye.md) - [Banana-Shaped Eye Masks](https://www.trendhunter.com/trends/banana-split-eye-pads.md) - [Collagen-Powered Eye Creams](https://www.trendhunter.com/trends/boost-eye-cream.md) - [Soft-Focus Eye Creams](https://www.trendhunter.com/trends/brightening-and-depuffing-eye-cream.md) - [Complexion-Improving Under-Eye Liners](https://www.trendhunter.com/trends/eye-brighteners.md) - [Coffee-Forward Eye Creams](https://www.trendhunter.com/trends/coffee-fix-peptide-eye.md)