# Mushroom Coffee Pods Laird Superfood's Bright Cups are Single-Serve & Compostable By Laura McQuarrie | Published 2022-04-26 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/bright-cups References: [businesswire](https://www.businesswire.com/news/home/20220426005519/en) & [LairdSuperfood](http://LairdSuperfood.com/)  To coincide with a month of Earth celebrations, [Laird Superfood](https://www.trendhunter.com/trends/protein-coffee1) launched Bright Cups as its own sustainable take on single-serve coffee pods. These commercially compostable single-serve coffee pods are made with plant-based materials and they share the taste of the brand's best-selling Focus Mushroom Coffee, blended with functional mushroom extracts and botanical adaptogens. With the introduction of Bright Cups, Laird Superfood is on a mission to reduce the amount of single-serve waste that enters landfills—especially since roughly 12 billion single-serve pods were purchased last year. Fueled by a convenient format and high-quality ingredients, Bright Cups are a single-serve coffee option that doesn't cause harsh environmental impact. Bright Cups are made from 85% coffee chaff, the natural skin of the bean and by-product of the roasting process. Additionally, Bright Cups are one of the only single-serve, [BPI](https://www.trendhunter.com/trends/oceans-halo-broth-pods)-certified compostable coffee pods available. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 84% | Activity: 94% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Sustainable Coffee Pods:** The rising concern for environmental damage gives way to a disruptive innovation opportunity to create compostable coffee pods. - **Functional Mushroom Extracts:** Functional mushroom extracts provide a disruptive innovation opportunity to create healthier coffee alternatives. - **Plant-based Materials:** The increasing demand for eco-friendly products opens the door for a disruptive innovation opportunity to develop sustainable alternatives made from plant-based materials. ### Industries Being Reshaped - **Coffee Industry:** The coffee industry has a disruptive innovation opportunity to create more eco-friendly options for coffee consumption. - **Food Packaging Industry:** The food packaging industry has a disruptive innovation opportunity to come up with sustainable packaging solutions for coffee or other beverages. - **Health and Wellness Industry:** The health and wellness industry has a disruptive innovation opportunity to research and utilize natural and functional ingredients in coffee or other beverages. ## Related on Trend Hunter - [Eco-Friendly Coffee Pods](https://www.trendhunter.com/trends/chamberlain-coffee-2.md) - [Compostable Single-Serve Coffee Packs](https://www.trendhunter.com/trends/compostable-singleserve-coffee.md) - [Eco-Conscious Coffee Packaging](https://www.trendhunter.com/trends/bruvi.md) - [Waste-Reducing Coffee Balls](https://www.trendhunter.com/trends/coffee-balls.md) - [Sustainable Coffee Product Lines](https://www.trendhunter.com/trends/sustainable-coffee1.md) - [Compostable Instant Coffee Pods](https://www.trendhunter.com/trends/natureworks.md) - [Mushroom-Based Coffee Products](https://www.trendhunter.com/trends/four-sigmatic.md) - [Superfood-Powered Coffee Product](https://www.trendhunter.com/trends/superfood-coffees.md) - [Single-Serve Coffee Concentrates](https://www.trendhunter.com/trends/singleserve-coffee-concentrate.md)