# Bright Boyish Bow-Ties Steve & Co.'s Line of Fashionable Knitted Silk Bow-Ties for Men By Jaime Neely | Published 2011-05-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bright-boyish-bow-ties References: [swipelife](http://swipelife.com/2011/04/28/steve-co-knitted-silk-bowties/) & [steveandco](http://www.steveandco.com/en/a/17/Bow-Tie.html) Just in time for spring, the European men's fashion company Steve & Co. has released a fetching line of brightly coloured bow-ties. The bow-ties are made of the softest knitted silk and can be paired easily with a crisp t-shirt and shorts for a fun, boyish and polished summer look. These bright boyish bow-ties are available in a wide variety of bold colours and vibrant patterns. The bow-ties can be purchased online by customers at the Steve & Co. website for 35 euros each. Although the majority of men might be hesitant to wear a bow-tie paired with something other than a tux, these bow-ties are both fun and sophisticated, and will surely turn the head of any female crossing your path! ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 45% | Activity: 40% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What's Driving This Trend - **Bright Boyish Bow-ties:** Opportunity for fashion companies to incorporate bright, boyish bow-ties into their collections and attract customers looking for a fun and polished summer look. - **Knitted Silk:** Potential for textile manufacturers to innovate and create knitted silk materials for fashion accessories like bow-ties, combining comfort and style. - **Online Men's Fashion:** Disruptive innovation opportunity for online retailers to offer a wide variety of bold and vibrant bow-ties for men, capturing the attention of fashion-forward customers. ### Who This Affects Most - **Fashion:** Fashion companies can explore incorporating bright, boyish bow-ties into their collections to cater to customers seeking a playful and polished summer look. - **Textile:** Opportunity for textile manufacturers to develop and produce knitted silk materials for fashion accessories like bow-ties, providing a combination of comfort and style. - **E-commerce:** Disruptive innovation opportunity for online retailers to offer an extensive range of bold and vibrant bow-ties for men, capturing the attention of fashion-forward shoppers. ## Related on Trend Hunter - [Palm Beach-Inspired Menswear](https://www.trendhunter.com/trends/mens-stuff.md) - [Summer-Ready Crochet Menswear](https://www.trendhunter.com/trends/crochet-open-knit.md) - [Sophisticated Tie-Belt Dresses](https://www.trendhunter.com/trends/tiebelt-shirt-dres.md) - [Elegant Men's Formalwear](https://www.trendhunter.com/trends/jack-victor1.md) - [Inaugural Men-Focused Wedding Collections](https://www.trendhunter.com/trends/perry-ellis1.md) - [Humorous Beer-Centric Formal Wear](https://www.trendhunter.com/trends/cold-tux-and-brrrtie.md) - [Elevated Menswear Collections](https://www.trendhunter.com/trends/soft-touch-by-bugatchi.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [Understated Luxury Menswear](https://www.trendhunter.com/trends/coofandy.md)