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# Social Good Notebooks
Uganda-Based 'Bright Books' Donates Solar Lights to Those in Need

By Grace Mahas | Published 2021-02-24 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/bright-books
References: [thegoodtrade](https://www.thegoodtrade.com/features/school-supplies-that-give-back) & [shopbrightbooks](https://www.shopbrightbooks.com/)

[Bright Books](https://www.trendhunter.com/trends/bright-smiles-bright-futures) is an Uganda-based journal brand dedicated to helping people who lack electricity with [solar lights](https://www.trendhunter.com/trends/slim-solar). For each notebook purchased, Bright Books will donate one solar light to school children and kids living in refugee camps.

The [notebooks](https://www.trendhunter.com/trends/griiid) themselves feature a minimal yet elegant aesthetic and boast 128 lined pages with sewn binding for lay-flat pages. In addition, the pages are made from 100 gsm acid-free paper that ensures no bleed-through so users can write on both sides. Moreover, as a memento to the brand's mission, the inside back cover of the journals boast sketched artwork made by children in Uganda with donated lights.

The Bright Books are available in a variety of colorways and sizes and can be purchased online.

Image Credit: Bright Books

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 53% | Activity: 19% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood)

## Key Themes

### Why This Trend Is Growing

- **Social Impact Consumer Goods:** Opportunity for brands to market products that have a social impact beyond their own product or service.
- **Sustainable Materials:** Emphasize the use of eco-friendly and sustainable materials in production and packaging of goods to appeal to conscious consumers.
- **Buy One, Give One Model:** Allows brands to contribute to social good causes, while appealing to customers who want to make a difference through their purchases.

### Industries Being Reshaped

- **Stationery:** Opportunity for stationery brands to implement social good initiatives in their production and distribution processes to appeal to conscious consumers.
- **Education:** Bright Books is an example of how education-focused brands can use the Buy One, Give One model to support education in areas that lack proper resources.
- **Renewable Energy:** Solar power companies can partner with social impact brands, like Bright Books, to promote the use of renewable energy in areas that are limited by access to electricity.

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