# Uplifting Beer Coolers Norrlands Ljus Created a Bright Beer Cooler to Fight Seasonal Depression By Laura McQuarrie | Published 2020-12-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bright-beer-cooler References: [adweek](https://www.adweek.com/media/swedish-beer-cooler-sunshine-lamp/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Adfreak+%28Adfreak%29) Knowing that many people struggle with seasonal depression during the cold, dark winter months, [Swedish beer brand](https://www.trendhunter.com/trends/carlsberg-sweden-and-einride) Norrlands Ljus created a bright [beer cooler](https://www.trendhunter.com/trends/home-decoors) that shares light from the year's summer solstice. The limited-edition cooler was created for the shortest day of the year, December 21st, a day where people in some parts of Sweden experienced a total 24 hours in darkness. When the cooler is opened, it reveals a shining light temperature of 6,000 kelvin, which matches the daylight on a blue sky summer’s day. As well as creating a solution for seasonal depression, the brand saw the opportunity to brighten the days of people impacted by stay-at-home orders. The sunshine-inspired cooler itself is a symbol for brighter days ahead in 2021. Image Credit: Norrlands Ljus ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 53% | Activity: 24% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Seasonal Depression Solutions:** Creating products or experiences that address the mental health challenges of seasonal depression during winter months. - **Stay-at-home Brightness:** Developing innovations that bring light and positivity to people's homes during periods of isolation or limited mobility. - **Symbolic Branding:** Using limited-edition products as symbols of hope and optimism for the future. ### Where This Applies - **Mental Health and Wellness:** Incorporating technology or design elements into mental health products to combat seasonal depression. - **Home Lighting and Decor:** Creating innovative lighting solutions that mimic natural daylight and enhance the atmosphere of indoor spaces. - **Branding and Marketing:** Leveraging limited-edition products and symbolic branding strategies to connect with consumers on an emotional level. ## Related on Trend Hunter - [Seasonal Straw-Made Beer Coolers](https://www.trendhunter.com/trends/beer-bale-cooler.md) - [Serotonin-Boosting Billboards](https://www.trendhunter.com/trends/soglar.md) - [Digital Beer-Pouring Fireplaces](https://www.trendhunter.com/trends/miller-lites.md) - [Solar-Celebrating Summer Ales](https://www.trendhunter.com/trends/solar-summer-ale.md) - [Localized Beer-Fridge Campaigns](https://www.trendhunter.com/trends/the-neighborator.md) - [Electricity-Free Beer Fridges](https://www.trendhunter.com/trends/bud-ground-cooler.md) - [Weekday-Themed Beer Packs](https://www.trendhunter.com/trends/case-of-the-mondays.md) - [Cold-Activated Deodorant Packaging](https://www.trendhunter.com/trends/dura-chill.md) - [Beer-Cooling Billboards](https://www.trendhunter.com/trends/heineken-billboard.md)