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# $15,000 Car-Matching Cases
Dynamic Innovations Customizes Your Briefcase to Your Vehicle

By Marissa Liu | Published 2010-02-19 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/briefcase-by-dynamic-innovations
References: [bornrich.org](http://www.bornrich.org/entry/dynamic-innovations-creates-the-most-expensive-briefcase-ever/) & [beaureid](http://www.beaureid.com/)

Industrial design engineer Beau Reid believes that what a man carries should reflect the vehicle he drives. A [custom-made luxury briefcase](https://www.trendhunter.com/trends/apex-briefcase) by Dynamic Innovations, Reid's company, is made to [match the paint job](https://www.trendhunter.com/trends/lexani-motorcars) and interior colour scheme of your car.

Every briefcase by Dynamic Innovations is tailor-made to match the client's car. So, what if you have [multiple vehicles](https://www.trendhunter.com/trends/mulliner) or you're an eco-friendly guy who rides a bike or takes public transit? If you're lucky enough to be in the former situation, chances are you can afford the $15,000 price tag each of these cases carries; if you're a member of the latter group, however, you probably wouldn't be interested.

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 66% | Activity: 53% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Why This Trend Is Growing

- **Customized Luxury Products:** There is an opportunity for luxury brands to create customized products that match the customer's lifestyle or preferences.
- **Personalization in Accessories:** The trend of personalization extends to accessories, allowing individuals to express their identity through unique, customized items.
- **Accessories as Extensions of Personal Style:** Consumers are seeking accessories that seamlessly integrate with their overall personal style, including their vehicles.

### Industries Being Reshaped

- **Luxury Goods:** Luxury goods manufacturers can tap into the demand for personalized products that cater to individual preferences.
- **Product Customization:** Companies specializing in product customization can provide innovative solutions to create personalized accessories for customers.
- **Automotive Accessories:** The automotive accessories industry can explore collaborations with luxury brands to offer customized accessories that match the customer's vehicle.

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