# Minimalist Anti-Bias News Apps The 'Brief' News App Focuses on the Facts to Curb Content Overload By Michael Hemsworth | Published 2020-07-16 | World Source: Trend Hunter, https://www.trendhunter.com/trends/brief-news-app References: [blessthisstuff](https://www.blessthisstuff.com/stuff/technology/apps/brief-news-app/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+blessthisstuff%2FEGlC+%28Bless+This+Stuff%29) & [apps.apple](https://apps.apple.com/app/apple-store/id1475186118) Many consumers spend hours each day consuming media from a variety of sources which has led some to experience content overload, so the 'Brief' news app is positioned as a solution for them to help offer a more streamlined experience. The app was created by former [Google](https://www.trendhunter.com/trends/secondpage) engineers and puts a focus on a [clean, minimalist interface](https://www.trendhunter.com/trends/minimal-market) that is free from visuals that could be too distracting. The app is first and foremost, however, focused on delivering news in a straightforward manner that is [curated by editors](https://www.trendhunter.com/trends/sagravia) to only deliver the most accurate information pertaining to what's going on in the world. The 'Brief' news app allows users to access a timeline functionality that will help them see how a story developed for a more holistic experience. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 59% | Activity: 72% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [World News](https://www.trendhunter.com/worldnews) ## Key Themes ### Why This Trend Is Growing - **Minimalist Design:** Opportunity to develop products or services with a clean and minimalist interface that reduces visual distractions. - **Curated Content:** Opportunity to provide users with accurate and relevant information by tailoring content through editorial curation. - **Timeline Functionality:** Opportunity to create a more comprehensive user experience by incorporating a timeline feature to track the development of stories. ### Industries Being Reshaped - **News Aggregation:** Disruptive innovation opportunity lies in creating news apps or platforms that prioritize minimalism and curated content. - **Media Consumption:** Opportunity to develop tools or apps that aim to address content overload and offer a streamlined media consumption experience. - **Information Technology:** Opportunity to design and enhance user interfaces for various digital products by adopting minimalist and timeline-focused functionalities. ## Related on Trend Hunter - [Democratic Comparative News Apps](https://www.trendhunter.com/trends/the-daily-edit-app.md) - [Cohesive News Inboxes](https://www.trendhunter.com/trends/legible-news-inbox.md) - [AI-Powered News Summary Apps](https://www.trendhunter.com/trends/concise-ai.md) - [AI News Briefings](https://www.trendhunter.com/trends/belstad.md) - [Smarter News Consumption](https://www.trendhunter.com/trends/newsbang.md) - [AI News Tools](https://www.trendhunter.com/trends/ai-news1.md) - [Curated Newsreading Apps](https://www.trendhunter.com/trends/newsreading-app.md) - [AI News Aggregators](https://www.trendhunter.com/trends/ai-brief.md) - [Unread Message Consolidation Tools](https://www.trendhunter.com/trends/briefinbox.md)