# Outspoken Underwear Campaigns Brief Message Asks Men to Uncover Feelings About Male Violence By Amelia Roblin | Published 2015-04-03 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/brief-message References: [thejournal.ie](http://www.thejournal.ie/men-underwear-violence-2028837-Apr2015/) & [alexsandropalombo](http://www.alexsandropalombo.com/) Raising awareness for social issues can be a difficult thing to do, but the Brief Message project seems to have nailed it with a campaign that cannot be ignored. Artist Alexsandro Palombo is asking men to write their sentiments about [violence against women](https://www.trendhunter.com/trends/aid-to-cart) on [pairs of their undergarments](https://www.trendhunter.com/trends/dirty-willy-underwear). Black marker ink on white fabric makes their thoughts and opinions visually strong––supporting the potency behind their [empowering words of gender equality](https://www.trendhunter.com/trends/underpaid-women). Guys from all over the world have taken selfies with their tighty-whities, communicating Brief Messages like "violence is not my culture," "women are not objects," and "respect for women above everything." Men of different ages and races are stepping up to be a part of this big-picture effort to stop women from being beaten and abused. The strategy of asking the Internet is the smartest and most effective one for generating a viral campaign and expressing an idea with immense backing. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 69% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What Makes This Trend Stand Out - **Social Activism Campaigns:** There is an opportunity for brands to create social activism campaigns that invite people to share their thoughts and opinions on important issues. - **Branded Underwear Campaigns:** Underwear brands have the potential to create similar campaigns that promote positive social messages while also showcasing their product. - **Crowdsourced Marketing Campaigns:** Crowdsourcing content from customers can be an effective strategy for promoting a message and creating a sense of community. ### Sectors Adopting This - **Fashion Industry:** The fashion industry has the potential to create branded campaigns that promote social messages, particularly through products like underwear. - **Advertising Industry:** Advertising agencies can work with brands to create effective campaigns that raise awareness for important social issues. - **Non-profit Industry:** Non-profits can utilize crowdsourcing strategies like the Brief Message project to generate awareness and support for their causes. ## Related on Trend Hunter - [Health Awareness Undergarments](https://www.trendhunter.com/trends/underaware.md) - [Bread Bag Awareness Campaigns](https://www.trendhunter.com/trends/tellthewholestory-campaign.md) - [Gender-Based Violence Awareness Films](https://www.trendhunter.com/trends/my-friend-max-hate.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Empowering Watermark Campaigns](https://www.trendhunter.com/trends/online-rights.md) - [Educational Valentine's Campaigns](https://www.trendhunter.com/trends/language-of-love.md) - [Testicular Cancer Awareness Boxers](https://www.trendhunter.com/trends/testicular-cancer-awareness-boxers.md) - [Female Empowerment Campaigns](https://www.trendhunter.com/trends/enough.md) - [Perpetrator-Targeted Domestic Abuse Ads](https://www.trendhunter.com/trends/domestic-abuse-prevention-ad.md)