# Laser-Triggered Photography Ads This Bridgestone Commercial Doubles as an Event Documentary By Jonathon Brown | Published 2013-03-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bridgestone-commercial References: [adsoftheworld](http://adsoftheworld.com/media/ambient/bridgestone_south_africa_bridgestone_bike_booth) & [bridgestone](http://www.bridgestone.com) This [Bridgestone](https://www.trendhunter.com/trends/paralympic-games) commercial tells the store of the Bridgestone Bike Booth in South Africa and is as much an advertisement as it is a [mini-documentary](https://www.trendhunter.com/trends/beyond-the-fantasy) chronicling the event. The Bridgestone Bike Booth is a section of track on a bike racing course that is rigged with a laser and a camera. When each rider hits the jump in front of the Bike Booth, the laser picks hits their tire and triggers the camera to take several photographs of them in mid-air. The result is a plethora of wonderful [action shots](https://www.trendhunter.com/trends/analog-life) that also happen to be focused on the bike tires, which obviously serves Bridgestone's purpose. This Bridgestone commercial is over three minutes long and is intended for online audiences only. A commercial this long wouldn't make sense on television, but online it can live a well-viewed life. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 18% | Activity: 20% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Laser-triggered Photography:** Using lasers to trigger cameras for capturing action shots in real-time. - **Event Documentary Advertising:** Creating mini-documentaries to advertise events and products. - **Extended Online Commercials:** Creating longer commercials specifically for online audiences. ### Industries Being Reshaped - **Sports Marketing:** Using laser-triggered photography to capture action shots of athletes for sports marketing campaigns. - **Event Marketing:** Using event documentaries as advertising tools in the event marketing industry. - **Digital Advertising:** Utilizing extended online commercials as a form of digital advertising to engage online audiences. ## Related on Trend Hunter - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [Celebratory 3D Illusion Billboards](https://www.trendhunter.com/trends/adidas-dubai.md) - [Super Bowl Drive-Thru Commercials](https://www.trendhunter.com/trends/drivethru-cams.md) - [Vibrant Runner-Targeted Commercials](https://www.trendhunter.com/trends/puma-southeast-asia.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Caveman-Centric Running Campaigns](https://www.trendhunter.com/trends/craft-sportswear-brand-film.md) - [Artistic Multi-Beverage Ads](https://www.trendhunter.com/trends/cocacola-family.md) - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md)