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# Heart-Shaped Porcelain Boxes
été Joins VERDY on the Bridge to the Next Generation Design

By Amy Duong | Published 2022-12-19 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/bridge-to-the-next-generation
References: [hypebeast](https://hypebeast.com/2022/12/natsuko-shoji-ete-verdy-arita-porcelain-heart-shaped-box-release-info) & [omakase.in](https://omakase.in/r/xh989697)

![Heart-Shaped Porcelain Boxes](https://cdn.trendhunterstatic.com/thumbs/495/bridge-to-the-next-generation.jpeg)

Natsuko Shoji's world-known restaurant in Tokyo été works in collaboration with artist VERDY on the new collaborative design dubbed the 'Bridge to the Next Generation.' It highlights an Arita-yaki porcelain material and the traditional craftsmanship that has been around for the past 400 years and is a notable specialty of Saga Prefecture in Kyūshū.

The inspiration behind the design nods to its precious collaborations with chocolate boxes. The Arita porcelain box is designed in the shape of a bitten heart and has a bright green glazed finish. The boxes are also detailed with “Fleurs d’été" along the front face of the design. The interior is marked with "Made with Love" -- both of which are done in a contrasting gold tone against the green base.

Image Credit: été, VERDY, [hypebeast](https://hypebeast.com/2022/12/natsuko-shoji-ete-verdy-arita-porcelain-heart-shaped-box-release-info), [omakase.in](https://omakase.in/r/xh989697)

## Trend Insights (Trend Hunter)

- Score: 0.9/10
- Popularity: 12% | Activity: 1% | Freshness: 14%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign)

## Key Themes

### What's Driving This Trend

- **Collaborative Design:** The trend for collaborative design increases as more industries see the value in combining traditional craftsmanship with contemporary art.
- **Sustainable Materials:** The trend for sustainable materials grows as consumers become more conscious of the environmental impact of their purchases.
- **Luxury Food Packaging:** The trend for luxury food packaging expands to include unique and creative shapes that add value to the product.

### Who This Affects Most

- **Art and Design:** Opportunities for disruptive innovation in art and design include collaborations between traditional craftsmen and contemporary artists to create unique and modern products.
- **Food and Beverage Packaging:** Innovative and sustainable packaging solutions can be developed for luxury food and beverage products to increase their market appeal and value.
- **Luxury Goods:** Luxury brands can incorporate unique and creative packaging designs to differentiate their products from competitors and increase their perceived value.

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